The UK creative industries are rallying against government proposals on AI copyright exemptions with their ‘Make it Fair’ campaign, launched
In a world of copy-and-paste trends, endless scrolling, and AI-generated content, creativity stands out – and it’s vital if you
Brandnation reveals how to grow a beauty brand in the UK with an integrated approach. The £13.5 billion UK beauty
WWD/Getty Images Social media platform TikTok has released its 2025 marketing calendars by region, designed to help brands align with
Since ChatGPT’s debut in late 2022, public interest in artificial intelligence (AI) has surged. Not long after its launch, OpenAI
These four journalists share their thoughts on the landscape, plus how it could impact PR. Journalism is forever changing and
Social media and search engine optimisation (SEO) are often viewed as separate strategies, but their combined potential is massive. Social
President Donald Trump’s policies are marked by aggressive tariffs and an ‘America First’ mantra which could profoundly impact how UK
The ongoing battle over TikTok’s future in the US took a dramatic turn on 20 January, when newly inaugurated President
Under Elon Musk’s ownership, X has lost an average of 14% of its users monthly. In fact, at least 115,000
