The rise of older influencers: Over-50 creators to know in 2025
Could your mum and dad be the next biggest influencers?
For years, social media platforms have been synonymous with youth culture, driven by fast edits and even faster trends. Gen Zs and millennials […]
The social media updates to know in July 2025
From Meta and TikTok’s new AI video tools to Pinterest’s summer trend report, social media never stands still.
Here’s everything marketers, creators and brands need to know about the latest […]
The rise of entertainment-first brands
Image credit: Pascal Le Segretain/GettyAttention is a hot commodity. Algorithms prioritise content that people stay to watch, but audiences are scrolling at lightning speed.
You […]
TikTok SEO: How to optimise in the era of social search
The latest data says influencer marketing is at a turning point
Image credit: Advertising Week EuropeInfluencer marketing is facing a credibility reckoning, according to a new report by Typeform. […]
The rise of longevity clinics
Image: Modern Age / 3form / Dezeen New-age health centres known as ‘longevity clinics’ are combining the latest medical technological advancements with artificial […]
The social media updates to know in June 2025
From livestream DMs on TikTok to Reddit’s dynamic product ads, social media updates continue to shape the way we create, connect and convert.
Here’s everything marketers, creators and brands […]
Brandnation strengthens leadership amidst corporate and global expansion plans
Brandnation, the integrated marketing and communications agency, has appointed Jeremy Page as Global Head of Brand and Strategy. This move is part of the agency's broader initiative to expand its global […]
Pinterest ads: Everything you need to know
Here’s why Pinterest ads should be on your radar and everything you need to know to get started.
The benefits of Pinterest ads
Facebook, Instagram, YouTube and TikTok […]
4 brands that did Pride marketing campaigns right
Image: “Third Toilet”, an installation constructed by creative agency BBH London for TransActual UK, outside the Supreme Court (Rhiannon Adam).
Every June, rainbow-splashed brand […]
Why your swimwear could make you a style icon
Once seen as a solo sport or a summer holiday activity, swimming is now the poster child of wellness culture. Research shows 4.2 million UK adults are hitting the pool at least twice a month, and 7.5 […]
From Wimbledon to padel, here’s how racket sports are influencing culture and style in 2025
The return of Wimbledon this June brings more than elite sport – and strawberries and cream – to British summer culture.
Outside the lawns of SW19, racket sports are powering a wider shift […]
AI 2027 says artificial superintelligence is fast-approaching
AI 2027 is a month-by-month roadmap that forecasts the future of AI from mid-2025 until 2027.
It predicts that AI will reach superhuman levels by 2027, and that its impact will exceed that of […]
The social media updates to know in May 2025
From AI overviews on YouTube to code-locked Instagram posts, the social media landscape is testing, learning and evolving – fast.
Here’s everything marketers, creators and brands need to […]
Brandnation earns spot in PR Week’s UK Top 150 Consultancies 2025
Brandnation has earned a place in PRWeek’s UK Top 150 Consultancies list for 2025, underlining the agency’s outstanding commercial performance in a highly competitive sector. Released […]
5 of the best marketing campaigns to know
In the attention economy, the best marketing campaigns make audiences stop. From Apple TV’s unsettling […]
A Marketing Guide to Gen Z
Who are Gen Z?
Born between 1997 and 2012, Gen Z are digital natives through and through. Raised on smartphones, social media and streaming, they’re the first generation to grow up fully […]
The rise of Sephora Kids
It wasn’t too long ago that creams, lotions and potions came straight from your mum’s beauty cupboard.
Fast forward to today, and Gen Alpha is skipping the family bathroom cabinet and heading […]
Brandnation saddles up with VEL DE REIS
Brandnation, the integrated creative marketing and communications agency, has been appointed agency partner for premium equestrian brand VEL DE REIS. The integrated brief spans […]
What is Creativity. Multiplied.?
Creative Director Joe Murgatroyd speaks to Natalie Clement about Brandnation’s Creativity. Multiplied. philosophy, explaining the thinking behind it and how it’s shaping the agency’s […]
Brandnation appointed as global agency partner for Oriflame Cosmetics
Brandnation, the integrated creative marketing and communications agency, has been appointed as the global partner for Swedish beauty and wellness brand Oriflame Cosmetics.The […]
A Marketing Guide to Generation Beta
Brandnation discusses the latest generational cohort, Generation Beta, and what brands should know.
Gen X, Gen Y, Gen Z, Gen Alpha, and now, Gen Beta.
By 2040, they’ll […]
4 beauty influencer gifting ideas we loved
Brandnation shares four beauty influencer gifting ideas that you'll want to save for inspiration. Traditional advertising is no longer enough to grab consumer’s attention. […]
How can PR and influencer marketing work together?
Brandnation dives into the relationship between PR and influencer marketing, exploring how to integrate both into your marketing strategy to generate reach and revenue. Public […]
