From livestream DMs on TikTok to Reddit’s dynamic product ads, social media updates continue to shape the way we create, connect and convert.
Here’s everything marketers, creators and brands need to know about the latest social media updates for June 2025.
Missed last month’s roundup? Catch up on the May 2025 social media updates here.
Instagram Edits app gets AI image tools
Instagram’s Edits app has introduced new features, including advanced cropping options, the ability to animate still images with AI, and tools for collaborative editing.
These enhancements provide creators with more sophisticated tools for content creation, enabling brands to produce more engaging and dynamic visuals.
Meta aims to fully automate advertising with AI by 2026
Meta has announced plans to fully automate its advertising process using artificial intelligence by the end of 2026.
This initiative aims to enable brands to generate complete ad campaigns, including images, videos, and text, by simply supplying a product image and budget, with AI determining optimal ad targeting and budget recommendations.
TikTok adds Live DMs for real-time lead capture
TikTok has launched a new feature allowing creators and brands to activate Direct Messages during live streams called ‘LIVE set up for client acquisition’. Viewers can tap a message CTA button to get in touch with the creator or brand without leaving the stream.
For brands, this update makes lead generation and customer engagement easier and more immediate, helping to capture interest and answer queries in real-time. As live shopping grows, this feature strengthens TikTok’s position as a major player in social commerce.
TikTok launches AI Assistant for sellers
TikTok has introduced an AI-powered chatbot in its Seller Centre. The assistant offers guidance on best listing practices, marketing strategy tips, real-time performance data, and tailored recommendations based on seller activity.
For businesses, this tool can help enhance e-commerce performance on TikTok by providing immediate, data-driven insights and saving time on manual research. Sellers should explore the AI assistant to improve visibility and optimise their shopfronts.
You can find more information on the TikTok AI Assistant in in this article by TikTok.
Reddit expands Dynamic Product Ads
Reddit has rolled out Dynamic Product Ads to all advertisers. These ads automatically populate with product images and pricing from an advertiser’s catalogue, targeting users based on their activity.
This feature enables businesses to reach Reddit users with personalised product recommendations, potentially increasing conversion rates.
SoundCloud integration added to TikTok’s “Add to Music” App
TikTok now allows users to save songs they discover directly to their Liked Tracks playlist on SoundCloud via the “Add to Music” feature. This update supports easier music discovery and encourages cross-platform engagement.
This is a major opportunity for emerging and independent artists to grow their audience. Music marketers and creators should ensure their tracks are properly uploaded and tagged on SoundCloud to take advantage of the increased exposure.
You can find more information on the TikTok–SoundCloud integration here.
Threads tests separate profile creation from Instagram
Threads is trialling a feature allowing users, particularly in the EU, to create a Threads profile without requiring an Instagram login.
This development could broaden Threads’ user base, offering brands an opportunity to engage with audiences who prefer not to link their Instagram accounts.
Instagram adds voice clip transcription in DMs
Instagram has added a feature that transcribes voice messages in Direct Messages, allowing users to read audio messages when they can’t listen.
This update improves accessibility and ensures that important messages aren’t missed, enhancing communication between businesses and their audiences.
Pinterest introduces visual search tools for shopping
Pinterest is launching new visual search tools that allow users to explore and shop for fashion items by tapping on parts of an image.
Brands can leverage this feature to make their products more discoverable, enhancing the shopping experience and driving sales through visual engagement.
Image credit: Pinterest
Reddit Pro enhances brand profiles with AI
Businesses using Reddit Pro can now access AI-generated bio suggestions during account setup and display user posts and comments related to their brand directly on their profile.
These enhancements allow brands to present a more comprehensive and engaging presence on Reddit, fostering community interaction and trust.
Snapchat introduces AI-powered ad campaigns
Snapchat has launched AI smart bidding and Smart Budget features, enabling advertisers to set target cost-per-action goals and automatically allocate budgets to high-performing ad sets.
These tools assist businesses in optimising their ad spend, ensuring better performance and return on investment.
Find out more about predictions for the future of AI here.
YouTube updates content review process
YouTube is improving its content review process by automatically sending videos that receive a ‘Limited or no ads’ rating for additional human review, aiming to expedite monetisation decisions.
This change helps creators monetise their content more efficiently, reducing the need for manual appeals and increasing revenue opportunities.
Meta and Linux Foundation release open-source AI research
A new report from Meta and The Linux Foundation shows 90% of companies using AI are leaning on open-source tools, citing lower costs and improved efficiency.
For businesses, this reinforces the value of tapping into open frameworks for futureproof AI integration across creative and operational workflows.
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About the author
Natalie Clement | Digital
Marketing Executive
With international experience as a digital marketer, writer, and editor, Natalie has worked across sectors including lifestyle, technology, and tourism.
