News and insights
TikTok has never just reflected culture, it’s helped shape it. Looking ahead in 2026, the platform’s latest Trend Report makes one thing clear, trends aren’t neat or predictable anymore. They […]
Brandnation, the integrated creative communications agency, was appointed to spearhead the influencer marketing for Coca-Cola's "Second Christmas" festive football campaign in collaboration with the […]
We’ve officially entered the zero-click era, a new chapter in search where users get answers without ever visiting a website. No scrolling pages deep into Google. No scavenger hunt for credible sources. […]
Search is being rewritten in real time.
For more than two decades, visibility online meant one thing: ranking on Google. SEO shaped how brands wrote, structured, and distributed content, optimising […]
A new year brings a fresh wave of platform experimentation, and the January 2026 social media updates show no signs of platforms slowing down. Algorithms, AI, commerce and community are firmly at the […]
Email might be the oldest kid in the digital playground, but in 2026 it’s stepping back into the spotlight with sharper tools and even bigger expectations. It remains one of the few channels where […]
AI has shifted from a future trend to an everyday fixture. It powers the tools we rely on, shapes the content we see and quietly streamlines the moments between waking up, working, shopping and winding […]
Brandnation, the integrated creative communications agency, has been appointed by MERIT Beauty as its UK & Ireland Influencer agency of record. The win follows a competitive pitch process and sees […]
Here’s everything marketers, creators and brands need to know about the biggest social media updates for December 2025.
As the festive season takes over timelines, platforms are leaning hard […]
Over the years, we've taken brands across borders and learned what makes them stick.
We've created experiential campaigns for Swedish beauty brand Oriflame across France, […]
From the Alps to the underground, gorpcore’s grip on fashion isn’t loosening. Once considered a passing fashion phase, gorpcore has settled firmly into the cultural landscape. For outdoor brands, […]
2026 kicks off with action: the Australian Open in Melbourne, the Winter Olympics in Milan and Cortina d'Ampezzo and the Super Bowl. While fans and athletes gear up for the spectacle, the smartest brands […]
If you want to top Google and get name-dropped by ChatGPT, there’s something you’ll want to take a look at: domain authority.
Domain authority (DA) is your digital credibility score, the […]
Everyone's obsessed with being smart.
Smart tech. Smart AI. Smart strategy.
The fixation took hold at the turn of the millennium. LG’s $20,000 internet-enabled fridge flopped […]
Image: Oriflame
Here’s everything marketers, creators and brands need to know about the latest social media updates for November 2025.
This month, Instagram is doubling down on Reels, […]
From meme-fuelled heists to AI-powered pranks, November 2025 is delivering the kind of trends that make TikTok impossible to put down.
Here are the TikTok trends topping our FYP and how you can […]
The internet’s loudest brand voices used to sound human. They were playful and unpredictable. Duolingo's unhinged owl became the gold standard, firing off viral TikToks that took the brand from 50k […]
Image credit: Coca-Cola.Every year, brands compete to create the defining Christmas moment. Some become traditions, others go viral, and the best do both.
From nostalgic TV ads that defined […]
From pure entertainment value to cinematic storytelling, our social media team shares the best brands on social media right now.
Here’s who’s topping our feed and why.
Sult […]
Integrated creative marketing and communications agency Brandnation has been appointed by Adoption Focus, an independent charity and adoption agency, to lead communications ahead of National Adoption […]
Reddit has graduated from a niche playground for memes and gamers to a critical source of human insight for AI.
In August 2025, it was the most cited platform across major LLMs, including ChatGPT, […]
Media training often suffers from a bit of a PR problem itself. It’s been labelled ‘boring’, and often finds itself associated with […]
Reddit has released its 2026 Marketing Moments Calendar, providing brands with a comprehensive guide to key events and cultural moments throughout the year.
While the calendar is primarily focused […]
Here’s everything marketers, creators and brands need to know about the latest social media updates for October 2025.
This month, platforms are funnelling efforts into AI content creation and […]