News and insights

Google’s Generative AI update for Search: Impact on Search marketing 

Google announced a new update this month which will see it ‘supercharge Search with generative AI’.According to its post, the update will use generative AI to give users more information […]

How To Pitch Stories To Journalists: A Guide (With Steps)

Pitching to journalists to get PR coverage can be challenging, but with the right approach, you can increase your chances of success. There is no perfect approach or methodology which will work for […]

The Attention Recession: Surviving in PR & Communications

The Attention Recession: Surviving in PR & CommunicationsThe other […]

Merrell UK edition: Trails of Europe

Relaxing was overrated for holidaymakers in 2022, as a rise in “endorphin tourism” scaled new heights according to new data. […]

Sportswashing: Definition, Examples & History

“Sportswashing”, the practice of sponsoring a popular sporting team or event in order to launder a company or government reputation, is not a new concept.Definition of SportswashingAccording […]

Brandnation shortlisted in the Creativepool Annual Awards

We are proud to announce that we have been shortlisted in both the ‘Effectiveness’ and ‘Digital’ categories by Creativepool Annual Awards. The 9th edition […]

Brandnation appointed by BondiBoost

Following a competitive pitch, Brandnation has been appointed to activate the PR & influencer management for BondiBoost, Australia's leading hair and scalp wellness brand. […]

Brandnation appointed by Belissima

Belissima has appointed Brandnation to handle its campaign activation, PR, influencer marketing activity, and social media, following a competitive pitch process. Bellissima’s […]

How To Improve Customer Experience in 2024

Always leave your customers wanting more! We all know the mantra and appreciate the importance of its message, but how do we achieve it? First step? Stop playing hard to get. You […]

E-Commerce Trends To Take Advantage Of in 2022

E-Commerce Trends To Take Advantage Of in 2022Over the last two years, […]

Brandnation gets its day With SunGod

Brandnation has been appointed by a leading British performance eyewear brand, SunGod, to handle its UK PR brief.The agency has been retained to support SunGod through its next phase of growth, […]

Brandnation appointed by Lilly Lashes

Following a competitive pitch, Brandnation has been appointed by Lilly Lashes, the globally renowned false eyelash brand, to activate an integrated global PR and influencer community management programme. The […]

Babe Lash plumps for Brandnation

Babe Lash, the cosmetics brand that specialises in eyelash serums, conditioners, and other products that deliver dramatic results and dramatic reactions, has appointed Brandnation to handle the UK and […]

Brandnation eyed up by Velour Beauty

Leading eyelash lovers brand, Velour Beauty has hired integrated comms and digital marketing agency, Brandnation to provide PR and influencer support for its product ranges across the UK, Germany, and […]

Jilla Active performs with Brandnation

Fast-growing, London-based sustainable activewear, yoga and lifestyle brand, Jilla Active, has appointed Brandnation’s Digital Marketing and Performance team to activate an integrated performance […]

Cannabotech appoints Brandnation

Brandnation has been appointed to launch Cannabotech’s influencer marketing community management programme. Cannabotech is a biomedical company that is on a mission to introduce the next generation […]

Brandnation bags Horizn brief

Luxury luggage brand, Horizn Studios, has appointed london-based integrated digital marketing agency, Brandnation to handle its Global Influencer Marketing strategy and campaign after an extensive competitive […]

Mind. Body. Skin. with Arbonne

Following a competitive pitch, Brandnation has been appointed to activate Arbonne’s PR and influencer community management programme.Arbonne offers a holistic approach to healthy living, focusing […]

Brandnation Appointed by Noughty

Brandnation has been appointed to handle the influencer activity, for Noughty, the British born, natural brand on a mission, to exceed the performance of premium conventional hair and body care with […]

GLA appoints Brandnation

We have been appointed by the Greater London Authority to strategise a B2B social media campaign that will generate greater awareness of the Technology Adoption Service within the London Business Hub. What […]

Brandnation prioritises future of wellbeing for audio fitness app WithU 

Brandnation has been appointed by WithU. The personal training coaching app has briefed the team to handle its PR and communications in the UK.The brief, to increase brand awareness amongst […]

Why lifestyle What Is Lifestyle PR & How Does It Work?

When you close your eyes and think of your go-to brand, you may be thinking of that sports brand whose shoes you consistently fall in love with, or perhaps it’s that fashion brand whose designs you’ve […]

Brandnation wins Ashton & Parsons brief

Brandnation has been appointed to handle the consumer and trade PR, as well as influencer, for Ashton & Parsons. Ashton & Parsons has been trusted by generations of parents to help teething […]

ROOT7 picks Brandnation for 3-way digital marketing brief

Following a competitive pitch process, ROOT7, has appointed London-based digital marketing specialists Brandnation.The brief, to establish and manage a fully-integrated digital marketing strategy […]
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