News and insights
As millions of users shift from traditional search engines like Google to AI-powered platforms including ChatGPT, brands are realising the importance of affecting the content that informs AI answers. Brandnation’s […]
Brandnation, the integrated creative marketing and communications agency, has been appointed by Norwegian technology company Xplora as its UK agency partner. Xplora delivers technology solutions including […]
Could your mum and dad be the next biggest influencers? For years, social media platforms have been synonymous with youth culture, driven by fast edits and even faster trends. Gen Zs and millennials […]
From Meta and TikTok’s new AI video tools to Pinterest’s summer trend report, social media never stands still. Here’s everything marketers, creators and brands need to know about the latest […]
Image credit: Pascal Le Segretain/GettyAttention is a hot commodity. Algorithms prioritise content that people stay to watch, but audiences are scrolling at lightning speed. You […]
Image credit: @by.loren, @samieelishi, @sophiebarkleyy […]
Image credit: Advertising Week EuropeInfluencer marketing is facing a credibility reckoning, according to a new report by Typeform. […]
Image: Modern Age / 3form / Dezeen New-age health centres known as ‘longevity clinics’ are combining the latest medical technological advancements with artificial […]
From livestream DMs on TikTok to Reddit’s dynamic product ads, social media updates continue to shape the way we create, connect and convert. Here’s everything marketers, creators and brands […]
Brandnation, the integrated marketing and communications agency, has appointed Jeremy Page as Global Head of Brand and Strategy. This move is part of the agency's broader initiative to expand its global […]
Here’s why Pinterest ads should be on your radar and everything you need to know to get started. The benefits of Pinterest ads Facebook, Instagram, YouTube and TikTok […]
Image: “Third Toilet”, an installation constructed by creative agency BBH London for TransActual UK, outside the Supreme Court (Rhiannon Adam). Every June, rainbow-splashed brand […]
Once seen as a solo sport or a summer holiday activity, swimming is now the poster child of wellness culture. Research shows 4.2 million UK adults are hitting the pool at least twice a month, and 7.5 […]
The return of Wimbledon this June brings more than elite sport – and strawberries and cream – to British summer culture. Outside the lawns of SW19, racket sports are powering a wider shift […]
AI 2027 is a month-by-month roadmap that forecasts the future of AI from mid-2025 until 2027. It predicts that AI will reach superhuman levels by 2027, and that its impact will exceed that of […]
From AI overviews on YouTube to code-locked Instagram posts, the social media landscape is testing, learning and evolving – fast. Here’s everything marketers, creators and brands need to […]
Brandnation has earned a place in PRWeek’s UK Top 150 Consultancies list for 2025, underlining the agency’s outstanding commercial performance in a highly competitive sector. Released […]
In the attention economy, the best marketing campaigns make audiences stop. From Apple TV’s unsettling […]
Who are Gen Z? Born between 1997 and 2012, Gen Z are digital natives through and through. Raised on smartphones, social media and streaming, they’re the first generation to grow up fully […]
It wasn’t too long ago that creams, lotions and potions came straight from your mum’s beauty cupboard. Fast forward to today, and Gen Alpha is skipping the family bathroom cabinet and heading […]
Brandnation, the integrated creative marketing and communications agency, has been appointed agency partner for premium equestrian brand VEL DE REIS. The integrated brief spans […]
Creative Director Joe Murgatroyd speaks to Natalie Clement about Brandnation’s Creativity. Multiplied. philosophy, explaining the thinking behind it and how it’s shaping the agency’s […]
Brandnation, the integrated creative marketing and communications agency, has been appointed as the global partner for Swedish beauty and wellness brand Oriflame Cosmetics.The […]
Brandnation discusses the latest generational cohort, Generation Beta, and what brands should know. Gen X, Gen Y, Gen Z, Gen Alpha, and now, Gen Beta. By 2040, they’ll […]