Brandnation, the integrated creative communications agency, has been appointed by MERIT Beauty as its UK & Ireland Influencer agency of record. The win follows a competitive pitch process and sees Brandnation take on a retained, integrated influencer brief for the fast-growing luxury beauty brand.
As part of the partnership, Brandnation will leverage its cutting-edge Sphere™ influencer marketing studio and its renowned “Creativity. Multiplied.” philosophy to drive innovative and authentic influencer campaigns for MERIT in the UK and Ireland markets.
The agency’s deep understanding of the beauty sector, combined with its ability to fuse creativity with measurable impact, will enable MERIT to connect with its audience in unique and meaningful ways.
Brandnation’s Sphere™ offering, which blends AI with a human touch, will play a key role in ensuring that MERIT’s influencer campaigns are both culturally attuned and impactful, resonating with the brand’s audience while driving real business results.
MERIT, founded in 2021, is known for its minimalist beauty philosophy and commitment to clean, high-performance products.
Mary Killingworth, Managing Director at Brandnation says, “MERIT’s commitment to simplifying beauty with products that empower consumers aligns perfectly with our philosophy of building authentic and meaningful relationships through creative campaigns for MERIT in the UK and Ireland markets. MERIT’s focus on clean, elegant beauty speaks directly to a UK and Ireland audience that values authenticity, and we’re excited to play a role in helping their brand continue to grow in this market.”
“We’re excited to partner with Brandnation, an agency that truly understands the beauty sector and has a forward-thinking approach to influencer marketing,” says Emma Andersson, Marketing Manager at MERIT Beauty.
The appointment builds on the agency’s established expertise in the beauty and lifestyle sectors, having worked with some of the world’s leading brands. The win further demonstrates Brandnation’s strength in combining creativity with measurable business impact, reinforcing its reputation for delivering scalable, high-return marketing campaigns.
