Brandnation, the integrated creative marketing and communications agency, has launched Sphere™; a global influencer marketing studio that builds authentic spheres of influence for brands.
Underpinned by the agency’s philosophy, Creativity. Multiplied.™, Sphere™ is powered by creativity and community, fusing AI and a human touch to deliver culturally attuned influencer work with measurable brand impact.
Armed with well-established creator and talent agency relationships, Sphere™ promises to commercialise influencer marketing for the future. Brands can expect exclusive access to new and emerging talent, innovative campaign formats and scalable solutions that generate real returns.
Sphere™ will be driven by Harriet Poole, Influencer Director at Brandnation, alongside Deputy Managing Director, Eva Ringwood.
Poole, who brings years of experience in executing influencer marketing campaigns for some of the biggest brands in beauty, sports and lifestyle, says: “We’re really excited to unveil Sphere™ to the market. Our approach focuses on building lasting brand affinity through genuine creative relationships, rather than transactional partnerships. Our existing clients are already seeing the benefits as we generate an average of 6x ROI and up to 60% increased engagement”.
Brandnation has built Sphere™ to meet the evolving demands of influencer marketing. The offering includes brand community development, earned-first influencer creative, search optimised influencer content, influencer experiential and affiliate-based campaigns.
Mary Killingworth, managing director at Brandnation, said of the launch: “Sphere™ is a significant investment for the agency. It isn’t just a new service line – it’s a growth engine built on the way consumers connect with brands today.
“We’re empowering brands to turn authentic creator partnerships into measurable, scalable impact – driving not just reach, but real brand equity and revenue. This division is about commercialising creativity: delivering campaigns that build trust, convert attention, and deliver ROI”.
Sphere™’s launch closely follows the launch of Brandnation’s dedicated corporate communications practice that rejects the stiff and the dull by placing creativity at its core.
For more information, please contact mary@brandnation.co.uk.
