Love is in the air! Over the years, we’ve seen brands compete for a place in our hearts through creative campaigns, amplified across multiple channels.
From pizza-infused perfumes to classic love letters, our team shares the best Valentine’s Day marketing campaigns to note.
Domino’s ‘Eau de Passion’ Perfume
Jess Carey, Senior Account Director
“Who wouldn’t want a perfume that smells like pizza?!”
“Domino’s took the classic saying, “The way to the heart is through the stomach,” and turned it into a creative and unforgettable Valentine’s Day campaign.” They launched ‘Eau de Passion,’ a perfume that captures the essence of their signature pepperoni pizza. This fun and unique take on a romantic gift caught attention for its boldness and creativity.
Pete Davidson’s ‘Official Boyfriend of Reformation’ campaign
Harriet Poole, Account Director
“This campaign worked as an alternative to the usual celebrity endorsement, using Davidson’s relatable charm and humour to build an authentic on-brand narrative for Valentine’s Day.”
By positioning Davidson as the brand’s official boyfriend, Reformation not only sparked buzz across social media but also captured the essence of modern, relatable Valentine’s Day branding.
“It earned media attention and got shared across social channels, bringing a refreshingly casual and relatable vibe to influencer marketing that cut through the noise.”
Prade love capture
Eva Ringwood, Deputy Managing Director
Prada’s Valentine’s Day campaign took an experiential route with their “Love Capture” pop-up beauty activations. Rather than just promoting products, the campaign focused on helping people capture the essence of love through a photobooth experience.
“Its experiential nature made it a highly shareable campaign and created a deep connection with the idea of self-love, offering a new take on the traditional Valentine’s Day narrative”.
Summer Fridays x GAP Campaign
Lola O’Neill, Content and Social Media Executive
“It was a masterclass in blending comfort with luxury.”
They call it ‘a love letter to staying in’. Celebrating self-love and care this Valentine’s and every day.
Gap’s iconic, cosy loungewear paired perfectly with Summer Fridays’ premium beauty products, creating a partnership that resonated with audiences seeking both practicality and indulgence. Modelled by Barbie Ferreira, the collection had all the right ingredients for social success, making it the perfect mix of style and self-care for Valentine’s Day.
The DoorDash ‘Self-Love Bouquet’
Joe Murgatroyd, Creative Director
The DoorDash ‘Self-Love Bouquet’ Valentine’s Day campaign stands out as a powerful example of creativity and cultural relevance.
“By championing self-love, it flips the traditional Valentine’s Day narrative, which often centres around romantic love, and encourages people to celebrate and invest in themselves.”
The integration of fun, empowering messaging and clever use of pop culture (through the viral Rose toy) made the campaign both engaging and memorable.
Ready to create a Valentine’s campaign that makes hearts race? At Brandnation, we work across PR, influencer marketing, social media and performance marketing to craft integrated creative campaigns that drive results. Get in touch to find out more.
