Brandnation races to E1 Series PR win
E1 Series has appointed integrated communications agency Brandnation as its retained international PR agency following a competitive pitch. The wide-ranging …
How to run an influencer marketing campaign
Influencer marketing can often be mistaken as a modern phenomenon. However, wherever brand-building strategies have existed, influencer marketing has been …
Harnessing PR to launch UYN’s new ‘AREAs’ research facility
Earlier this month, I was fortunate enough to lead a selection of journalists and influencers on a trip to witness …
Obsession to profession: Why PRs should mix work and play
I can hear it now – the beat of the drum and the horns of the Mastermind introduction. Clive Myrie …
The PR Power Of ‘Barbie’ – A Marketing Masterclass
Come on Barbie, what’s your story… Dream stunts While Barbie is away, her iconic Malibu Dreamhouse has been listed on Airbnb …
Using ChatGPT For PR: The Ultimate Guide
It’s currently the talk of marketing town, but this is no fad – AI ain’t going anywhere. With weekly Google …
Djokovic’s PR failings mean he’s not the true GOAT
As featured in PR Week. At last weekend’s French Open, Novak Djokovic became the most decorated men’s player in Grand …
How to diversify coverage streams in PR
For those who worked in the marketing industry in the early 2010s, they will remember when influencer marketing was the …
Behind the scenes at the Giro d’Italia with SunGod and Ineos Grenadiers
Events have a special place in the heart of a PR professional. They’re a whole lot of work for hopefully …
Google’s Generative AI update for Search: Impact on Search marketing
Google announced a new update this month which will see it ‘supercharge Search with generative AI’. According to its post, …
