The new rules of personal branding in 2026
Amazon CEO Jeff Bezos famously said, ‘Your brand is what other people say about you when you’re not in the …
Crisis PR: Time to drop the cringe corp responses
Swiss watchmaker Swatch is the latest global brand to be swept up in a wave of controversy this week. An …
The rise of micro-influencers
The 2010s marked the rise of the influencer, and with it, influencer marketing. Swiping through a social feed in 2016 …
7 of the best AI tools to know in 2026
Image: A photorealistic portrait created by AI tool Midjourney. Generative AI has matured into a business essential. As of 2025, …
The social media updates to know in August 2025
Here’s everything marketers, creators and brands need to know about the latest social media updates for August 2025. Missed last …
8 best practices for successful change communication
Change is inevitable in business – restructures, rebrands, new leadership – and often better for it. But whether it succeeds …
The Gen Z split: Gen Z 1.0 vs Gen Z 2.0
By sticking to neat, 15-year generational brackets, are we oversimplifying the story?
The rise of escapism in marketing
Escapism is a fundamental human behaviour as old as time. Storytelling, theatre, cinema, fashion – all have served as portals …
Creator marketing trends for 2026: Insights from Cannes Lions 2025
Image credit: Instagram / @momentsabloom With Cannes Lions’ introduction of a dedicated Creator Economy track last year and five new …
The back to school marketing guide for 2025
Once a humble moment for pencil cases, plimsolls and packed lunches, back to school marketing has graduated into one of …
