The power of creativity: why the big idea is more important than ever
In a world of copy-and-paste trends, endless scrolling, and AI-generated content, creativity stands out – and it’s vital if you …
How to grow a beauty brand in the UK with an integrated marketing strategy
Brandnation reveals how to grow a beauty brand in the UK with an integrated approach. The £13.5 billion UK beauty …
TikTok releases 2025 marketing calendars by region
WWD/Getty Images Social media platform TikTok has released its 2025 marketing calendars by region, designed to help brands align with …
How AI will change the digital landscape in 2025
Since ChatGPT’s debut in late 2022, public interest in artificial intelligence (AI) has surged, with other generative AI-powered chatbots like …
The state of journalism through the eyes of the journalist
These four journalists share their thoughts on the landscape, plus how it could impact PR. Journalism is forever changing and …
How social media marketing and SEO work together
Social media and search engine optimisation (SEO) are often viewed as separate strategies, but their combined potential is massive. Social …
What UK marketers need to know to adapt to Trump’s second term
President Donald Trump’s policies are marked by aggressive tariffs and an ‘America First’ mantra which could profoundly impact how UK …
US TikTok ban: What’s happening, when, and why?
The ongoing battle over TikTok’s future in the US took a dramatic turn on 20 January, when newly inaugurated President …
The mass ‘X’-odus: Is Bluesky Social the new X?
Under Elon Musk’s ownership, X has lost an average of 14% of its users monthly. In fact, at least 115,000 …
Four trends taking over the beauty industry
The beauty industry seems to be on a constant incline and it’s easy to see why with the influx of …
