The Gen Z split: Gen Z 1.0 vs Gen Z 2.0
By sticking to neat, 15-year generational brackets, are we oversimplifying the story?
The rise of escapism in marketing
Escapism is a fundamental human behaviour as old as time. Storytelling, theatre, cinema, fashion – all have served as portals …
Creator marketing trends for 2026: Insights from Cannes Lions 2025
Image credit: Instagram / @momentsabloom With Cannes Lions’ introduction of a dedicated Creator Economy track last year and five new …
The back to school marketing guide for 2025
Once a humble moment for pencil cases, plimsolls and packed lunches, back to school marketing has graduated into one of …
The importance of PR in the era of AI search
As millions of users shift from traditional search engines like Google to AI-powered platforms including ChatGPT, brands are realising the …
The rise of older influencers: Over-50 creators to know in 2025
Could your mum and dad be the next biggest influencers? For years, social media platforms have been synonymous with youth …
The social media updates to know in July 2025
From Meta and TikTok’s new AI video tools to Pinterest’s summer trend report, social media never stands still. Here’s everything …
The rise of entertainment-first brands
Image credit: Pascal Le Segretain/Getty Attention is a hot commodity. Algorithms prioritise content that people stay to watch, but audiences …
TikTok SEO: How to optimise in the era of social search
Image credit: @by.loren, @samieelishi, @sophiebarkleyy and @isabellakatee on TikTok. The way we search is changing. Consumers aren’t just Googling anymore. …
The latest data says influencer marketing is at a turning point
Image credit: Advertising Week Europe Influencer marketing is facing a credibility reckoning, according to a new report by Typeform. To …
