The Rise of FOOH Advertising: AI and CGI in Modern Campaigns
The advertising industry is experiencing a paradigm shift, and surprise, surprise, AI and CGI are the culprits. In the past …
Is affiliate marketing taking over?
In the digital PR-verse, competition is rife with affiliate platforms. PRs and Digital PRs (there is a difference!) are in …
Columbia Hike Society’s HikeFest inspires hikers to get lost in the music
UK’s most remote gig requires music fans to hike to secret mountain location. A new secret gig, billed as the …
Rule 40 & How It Affects Advertising During The Olympics
It’s almost time to wave the Union Jack flag frantically in front of your TV to celebrate the Paris Olympic …
Brandnation bags PR win with affordable fashion and sport retailer MandM
Following a competitive pitch, Brandnation has been appointed by MandM, the online retailer specialising in discounted premium fashion, sports and …
A Marketing Guide To Generation Alpha
Who are Generation Alpha? Generation Alpha, the first generation to practically come out of the womb with an iPhone in …
The cookie jar is empty: What cookie deprecation means for ad targeting
Google are finally deprecating third-party cookies at the end of this year, prioritising data privacy. Third-party cookies have historically shaped …
How to run a successful brand campaign
Why should consumers care about your brand? It’s no easy feat to shine brighter than your rivals. Yet, savvy brands …
What is content marketing and why is it important (with examples)
What is content marketing? Content marketing is the creation and distribution of content. It’s been used by brands for promotion …
Brandnation races to E1 Series PR win
E1 Series has appointed integrated communications agency Brandnation as its retained international PR agency following a competitive pitch. The wide-ranging …
