Google’s Generative AI update for Search: Impact on Search marketing
Google announced a new update this month which will see it ‘supercharge Search with generative AI’. According to its post, …
How To Pitch Stories To Journalists: A Guide (With Steps)
Pitching to journalists to get PR coverage can be challenging, but with the right approach, you can increase your chances …
The Attention Recession: Surviving in PR & Communications
The other day I was sitting at our kitchen table with my wife when she diagnosed me with ADD (attention …
Sportswashing: Definition, Examples & History
“Sportswashing”, the practice of sponsoring a popular sporting team or event in order to launder a company or government reputation, …
How To Improve Customer Experience in 2024
Always leave your customers wanting more! We all know the mantra and appreciate the importance of its message, but how …
E-Commerce Trends To Take Advantage Of in 2022
Over the last two years, digital e-commerce and direct-to-consumer (D2C) have been at the forefront of brand innovation. The impact …
What Is Lifestyle PR & How Does It Work?
When you close your eyes and think of your go-to brand, you may be thinking of that sports brand whose …
Brand Consistency: How It Works & Why It’s So Important
Whether you sing along to the iconic ‘Did Somebody Say’ Just Eat ad or you have just purchased your next …
How To Effectively Handle PR Crisis Management: A Guide
Crisis PR ‘There’s no such thing as bad publicity’. There’s nothing like a crisis for disproving a snappy maxim. When …
Merrell and Life After Near Death
There’s no doubt that power, raw and inspiring stories are the best kind. The kind that really strikes a chord …
