The UK Launch | Bellissima Italia
Results
12.08m
influencer reach
60+
editorial pieces of coverage
2.06b
audience reach
7.3m
organic social impressions
Brief
Bellissima, ti amo! The beautiful haircare brand with Italian roots embraced Brandnation to help it break the UK with its launch into the British market.
Bellissima briefed Brandnation to build a platform for the brand to shine brightly – raising awareness, creating a strong brand presence and positioning Bellissima as a luxury new hair tool brand designed to create endless looks.
The task was to bring to life the Bellissima ethos – ‘Be As Unique As You Are’ and to create a buzz across multiple media touchpoints.
The idea
The team bounced into action to activate an integrated approach across press office, influencer marketing and social media marketing to showcase Italy’s best kept secret.
To launch the brand, Brandnation hosted an exclusive experiential event to provide the brand with 1-2-1 access to influential journalists, influencers and key opinion leaders to give them the VIP treatment with a Bellissima glow up.
Hosted in London’s Mayfair – we curated a distinguished guest-list including This Morning, Sunday Times Style, Telegraph, Eliza and Evening Standard for a bespoke appointment with renowned expert stylists.
The event was underpinned by a strategic press office and influencer seeding programme – getting the product in the hands and hair of haircare tastemakers to showcase Bellissima in its element.
