Nurvv Run launch
Nurvv Run launch
Results
688
pieces of coverage in 12 months
8.14 million
estimated coverage views
20,000
social shares
139,000
Instagram likes
"The agency continually exceeded above and beyond expectations. Their expertise in this industry is unrivalled - this is evident in the results they delivered."
Brief
Provide an international media launch platform in the UK and US for NURVV Run – an innovative gadget designed to improve your running health.
We were tasked with generating high-profile media coverage to impact purchasing decisions and support investor relations, plus offering strategic counsel in the development and execution of brand partnerships.
This was underpinned by an international influencer programme that infiltrates the core running market.
Brandnation helped build Nurvv Run from the ground up – establishing the product as a market leader across a multi-year relationship.
The execution
Brandnation negotiated and delivered brand partnerships with running royalty Dame Kelly Holmes and England Athletics.
We hosted an innovative virtual press event to introduce key contacts to the products with Team GB runner, Adelle Tracey.
The agency secured high-value product reviews and placements in target press on both sides of the Atlantic including, FT, The Times, Independent, CNET, WIRED US and Bustle – showing the direct impact on sales.
Delivered an influencer programme spanning paid and organic to educate users on product features and benefits and create inspiring NURVV content.
Profiled NURVV co-founder Jason Roberts – securing big-ticket interviews with Sky News and MailOnline.
