Oriflame | The Pop-Up
Brief
After a Summer on the road with Oriflame’s beauty bus, Christmas presented a new opportunity. Less sunshine, more sparkle.
The objective was clear; create a high-impact festive activation that would drive D2C sales, hero seasonal gifting and inspire a new generation of beauty entrepreneurs. At the centre of it all sat Divine Dark Velvet, a fragrance made for colder nights, velvet textures and after-dark glamour.
Our mission was to design an immersive pop-up that captured the magic of the holidays whilst working hard commercially. It needed to stop shoppers mid-scroll and mid-stride.
The idea
If Christmas is the season to deck the halls, we decided to deck the pop-up.
Inspired by Oriflame’s enchanted hotel concept, the Activate™ team transformed prime locations in Birmingham and Manchester into a festive beauty retreat. Think snow-dusted trees, rich green bows, glowing lights and fragrance moments.
Divine Dark Velvet took centre stage, surrounded by curated fragrance collections, skincare heroes and gift-ready make-up sets. A whimsical hotel trolley stacked with beautifully wrapped boxes became both theatre and content moment. Interactive screens allowed guests to explore scent notes and gifting recommendations, blending tactile discovery with digital storytelling.
Every detail was intentional. Branded baubles nestled into frosted Christmas trees, seasonal displays designed for dwell time and decorations that felt premium rather than predictable. It was a space that invited shoppers to step inside, slow down and imagine their perfect festive gift.
From first sketch to final switch-on, we designed, produced and delivered the activation end to end. To ensure the concept could travel beyond the UK, we created a scalable international toolkit, allowing markets to recreate the experience in their own territories.
Amplification
The magic didn’t stop at the shopfront.
Influencers were invited to an exclusive first look, building anticipation across social and giving their audiences a festive preview. A targeted regional media strategy secured earned coverage ahead of launch, driving footfall during peak shopping season. ATL support, including region-specific radio, reinforced awareness at key gifting moments.
The result was a Christmas campaign that lived across physical space, social feeds and local conversation.
With a total audience reach of 8.42 million, it was a festive experience that delivered more than twinkling lights and seasonal cheer. It drove reach, built brand recall and created a scalable blueprint for future holiday moments.
Services
Creative ideation
Influencer marketing
Experiential including end-to-end event delivery, logistics and management
Public relations
Branding and design
Event logistics & management
