Silk'n | Step into the Light
Results
1.98m
combined following of influencers & press
96
pieces of content
70+
media, influencers and VIP attendees
256k+
total reach
£67k+
earned media value
Brief
Beauty tech brand Silk’n tasked Brandnation with delivering its biggest launch of 2025: the revolutionary LED EMS Face Mask. The cutting-edge device combines LED light therapy with electrical muscle stimulation (EMS) to visibly firm, smooth and revitalise the skin.
As a global leader in professional aesthetic devices for home use, Silk’n has transformed the routines of over a million customers worldwide. This launch marked a pivotal moment for the brand, introducing its most advanced skincare innovation to date.
The brief called for a high-impact response that would grab attention, spark conversation and firmly root Silk’n at the forefront of the premium beauty tech space in the UK.
Idea
Get playful with light and purposeful with science through ‘Step into the Light’ – an immersive world of LED that brings the skincare revolution to life in the heart of London’s shopping district.
Hosted at Outernet, the largest digital exhibition space in Europe with the world’s largest LED screen deployment, Silk’n’s first-ever UK event made a bold statement.
Passersby couldn’t miss the massive exterior vinyl and LED screens announcing the arrival of the beauty revolution. And if they somehow did, the lengthy line outside before the event even started signalled something big.
Inside, hand-selected guests entered the Silk’n brand world. The darkness of the vast venue was broken by floor-to-ceiling LED visuals, illuminated mannequin heads showcasing the mask on plinths, and the glow of over 70 guests’ phone screens as they captured content.
A live DJ brought the energy as wristband-wearing attendees sipped branded cocktails served by staff in Silk’n lab coats. Like the product, the experience felt premium, exclusive and innovative, dotted with enough branded touchpoints to create major brand impact.
Later, a live panel discussion was co-hosted by celebrity make-up artist, beauty influencer and Sunday Times bestselling author Hannah Martin and Silk’n’s resident expert dermatologist Dr. Selma. The panel discussion provided valuable insights into the science behind the product and highlighted its many benefits.
Guests left with luxury goodie bags that included the LED EMS Face Mask, professional photographs sent straight to their phones, and a lot to talk about.
Amplification
Brandnation’s targeted outreach ensured the guest list was filled with high-profile guests. Major UK beauty and lifestyle influencers attended, including @denolagrey, @honasbarz and @jackieamoako, as well as key media from Vogue, Cosmopolitan and Glamour.
Throughout the event, a professional photographer shared images live with guests to encourage instant social posting. The result was a surge of social media coverage amplifying the event well beyond the physical space in real-time.
Goodie bags to take home included the face mask, ensuring continued engagement as influencers and press shared their experiences with the product.
After the event, the PR & Influencer teams at Brandnation followed up with attendees to secure earned media and social content, sustaining the energy around the LED EMS Face Mask long after Outernet’s doors closed.
With 100% positive feedback, guests described the evening as ‘insightful’, ‘exciting’ and ‘interactive’.
“I loved the event. It was just right.” said one journalist.
Services
PR
Influencer marketing
Experiential marketing
Ambassador and experts media management
End-to-end event delivery including venue sourcing, design and logistics
Content creation
Social media
Photography
