The Edible Garden
"I find with food I’m constantly seduced by the latest season. Growing seasonal produce in the garden is a brilliant way of elevating your salad with homegrown ingredients."
Brief
OXO, the international homeware giant, has been a kitchen staple for generations of foodies.
To mark a quarter of a century of its timeless salad spinner. the brand collaborated with Brandnation to bring the humble kitchen tool to life.
We were tasked with curating an integrated campaign that showcased the benefits of using a salad spinner.
So drop the tea towel and step into The Edible Garden…
The idea
Sun’s out, salads out. To celebrate the 25th anniversary of OXO’s iconic salad spinner, the brand teamed up with celebrity chef, author and restaurateur Thomasina Miers to provide a source of inspiration to elevate your salad.
Welcoming OXO into her edible garden, they embarked on a shared mission to add a fresh spin to this popular global dish – highlighting its unrivalled versatility, health benefits and how to make them burst with flavour across the seasons.
Collaborating on exclusive recipes and “grow your own” guide, Brandnation amplified through PR, social and digital.
Campaign promotion
We promoted the campaign across paid and organic channels – from social to email – ensuring maximum reach and impact.
