The rise of Sephora Kids
The self-care-loving generation changing the face of beauty marketing
What is Creativity. Multiplied.?
Creative Director Joe Murgatroyd speaks to Natalie Clement about Brandnation’s Creativity. Multiplied. philosophy, explaining the thinking behind it and how …
A Marketing Guide to Generation Beta
Brandnation discusses the latest generational cohort, Generation Beta, and what brands should know. Gen X, Gen Y, Gen Z, Gen …
4 beauty influencer gifting ideas we loved
Brandnation shares four beauty influencer gifting ideas that you’ll want to save for inspiration. Traditional advertising is no longer enough …
How can PR and influencer marketing work together?
Brandnation dives into the relationship between PR and influencer marketing, exploring how to integrate both into your marketing strategy to …
UK creative industries launch ‘Make it Fair’ campaign against AI copyright exemptions
The UK creative industries are rallying against government proposals on AI copyright exemptions with their ‘Make it Fair’ campaign, launched …
The power of creativity: why the big idea is more important than ever
In a world of copy-and-paste trends, endless scrolling, and AI-generated content, creativity stands out – and it’s vital if you …
How to grow a beauty brand in the UK with an integrated marketing strategy
Brandnation reveals how to grow a beauty brand in the UK with an integrated approach. The £13.5 billion UK beauty …
TikTok releases 2025 marketing calendars by region
WWD/Getty Images Social media platform TikTok has released its 2025 marketing calendars by region, designed to help brands align with …
How will AI change marketing?
Since ChatGPT’s debut in late 2022, public interest in artificial intelligence (AI) has surged. Not long after its launch, OpenAI …
