AI 2027 says artificial superintelligence is fast-approaching
AI 2027 is a month-by-month roadmap that forecasts the future of AI from mid-2025 until 2027.
It predicts that AI will reach superhuman levels by 2027, and that its impact will exceed that of […]
The social media updates to know in May 2025
From AI overviews on YouTube to code-locked Instagram posts, the social media landscape is testing, learning and evolving – fast.
Here’s everything marketers, creators and brands need to […]
Brandnation earns spot in PR Week’s UK Top 150 Consultancies 2025
Brandnation has earned a place in PRWeek’s UK Top 150 Consultancies list for 2025, underlining the agency’s outstanding commercial performance in a highly competitive sector. Released […]
5 of the best marketing campaigns to know
In the attention economy, the best marketing campaigns make audiences stop. From Apple TV’s unsettling […]
A Marketing Guide to Gen Z
Who are Gen Z?
Born between 1997 and 2012, Gen Z are digital natives through and through. Raised on smartphones, social media and streaming, they’re the first generation to grow up fully […]
The rise of Sephora Kids
It wasn’t too long ago that creams, lotions and potions came straight from your mum’s beauty cupboard.
Fast forward to today, and Gen Alpha is skipping the family bathroom cabinet and heading […]
Brandnation saddles up with VEL DE REIS
Brandnation, the integrated creative marketing and communications agency, has been appointed agency partner for premium equestrian brand VEL DE REIS. The integrated brief spans […]
What is Creativity. Multiplied.?
Creative Director Joe Murgatroyd speaks to Natalie Clement about Brandnation’s Creativity. Multiplied. philosophy, explaining the thinking behind it and how it’s shaping the agency’s […]
Brandnation appointed as global agency partner for Oriflame Cosmetics
Brandnation, the integrated creative marketing and communications agency, has been appointed as the global partner for Swedish beauty and wellness brand Oriflame Cosmetics.The […]
A Marketing Guide to Generation Beta
Brandnation discusses the latest generational cohort, Generation Beta, and what brands should know.
Gen X, Gen Y, Gen Z, Gen Alpha, and now, Gen Beta.
By 2040, they’ll […]
4 beauty influencer gifting ideas we loved
Brandnation shares four beauty influencer gifting ideas that you'll want to save for inspiration. Traditional advertising is no longer enough to grab consumer’s attention. […]
How can PR and influencer marketing work together?
Brandnation dives into the relationship between PR and influencer marketing, exploring how to integrate both into your marketing strategy to generate reach and revenue. Public […]
Brandnation conquers Cotswold Outdoor Group UK PR brief
Brandnation, the integrated creative communications agency, has been appointed to handle the PR brief for the UK’s leading outdoor retailer Cotswold Outdoor Group (formerly Outdoor & Cycle […]
UK creative industries launch ‘Make it Fair’ campaign against AI copyright exemptions
The UK creative industries are rallying against government proposals on AI copyright exemptions with their ‘Make it Fair’ campaign, launched on 25 February 2025. What is […]
The power of creativity: why the big idea is more important than ever
In a world of copy-and-paste trends, endless scrolling, and AI-generated content, creativity stands out – and it’s vital if you want to get your brand noticed.
The dictionary […]
How to grow a beauty brand in the UK with an integrated marketing strategy
Brandnation reveals how to grow a beauty brand in the UK with an integrated approach.
The £13.5 billion UK beauty industry is rich with opportunity, but it’s competitive. […]
TikTok releases 2025 marketing calendars by region
WWD/Getty ImagesSocial media platform TikTok has released its 2025 marketing calendars by region, designed to help brands align with seasonal moments for maximum impact. The […]
How will AI change marketing?
Since ChatGPT's debut in late 2022, public interest in artificial intelligence (AI) has surged.
Not long after its launch, OpenAI CEO Sam Altman was already thinking ahead.
Altman […]
The state of journalism through the eyes of the journalist
These four journalists share their thoughts on the landscape, plus how it could impact PR.
Journalism is forever changing and today, with the growth of AI and technology plus […]
How social media marketing and SEO work together
Social media and search engine optimisation (SEO) are often viewed as separate strategies, but their combined potential is massive. Social signals are an indirect ranking […]
What UK marketers need to know to adapt to Trump’s second term
President Donald Trump’s policies are marked by aggressive tariffs and an ‘America First’ mantra which could profoundly impact how UK brands market themselves.The BBC reported […]
US TikTok ban: What’s happening, when, and why?
The ongoing battle over TikTok’s future in the US took a dramatic turn on 20 January, when newly inaugurated President Donald Trump issued an executive order delaying the ban for 75 days.This […]
The mass ‘X’-odus: Is Bluesky Social the new X?
Under Elon Musk's ownership, X has lost an average of 14% of its users monthly. In fact, at least 115,000 users deactivated their accounts immediately following the US election on 5th November 2024 […]
MandM raises £3M for Teenage Cancer Trust
MandM, the UK's leading online off-price retailer is proud to celebrate a remarkable 20-year partnership with Teenage Cancer Trust. Since 2005, MandM has provided […]
