News and insights

Reddit has graduated from a niche playground for memes and gamers to a critical source of human insight for AI. In August 2025, it was the most cited platform across major LLMs, including ChatGPT, […]

Media training often suffers from a bit of a PR problem itself. It’s been labelled ‘boring’, and often finds itself associated with […]

Reddit has released its 2026 Marketing Moments Calendar, providing brands with a comprehensive guide to key events and cultural moments throughout the year. While the calendar is primarily focused […]

Here’s everything marketers, creators and brands need to know about the latest social media updates for October 2025. This month, platforms are funnelling efforts into AI content creation and […]

Censuswide has published its annual Voice of a CMO report, providing a deep dive into the state of marketing today. Surveying 500 CMOs and over 2,000 UK consumers, the report reveals how marketing […]

Image credit: The Velvet Sundown on XAn AI journalist recently fooled […]

Image: Dries Van Noten by Acielle / StyleDuMonde We might be settling in for colder days, but the runways across New York and London are filling up with models setting the trends for Spring/Summer […]

Social media platform Pinterest has released its 2025 Festive Season Marketing Guide, packed with insights to help brands capture shoppers’ attention at the most competitive time of the year. With […]

When PayPal’s ‘Head of CEO Content’ vacancy appeared on LinkedIn this year, commenters debated whether it was a vanity project or a strategic play. Look a little closer and the answer is obvious. Alex […]

We’re fast approaching one of the busiest retail periods of the year: Black Friday (28 November) and Cyber Monday (1 December). Here are our Black Friday marketing tips to inform your Black […]

At Brandnation, we know creative campaigns. We’ve sent E1 Racebirds flying along the […]

Here’s everything marketers, creators and brands need to know about the latest social media updates for September 2025. Missed last month’s roundup? Catch up on the August […]

Amazon CEO Jeff Bezos famously said, ‘Your brand is what other people say about you when you’re not in the room’. Love him or hate him, it’s a soundbite that’s been used to sum up personal […]

Swiss watchmaker Swatch is the latest global brand to be swept up in a wave of controversy this week. An ad showing a model pulling the corners of his eyes – condemned as echoing the racist ‘slanted […]

The 2010s marked the rise of the influencer, and with it, influencer marketing. Swiping through a social feed in 2016 felt like flicking through the pages of a glossy magazine: curated feeds, cohesive […]

Image: A photorealistic portrait created by AI tool Midjourney. Generative AI has matured into a business essential. As of 2025, 71% […]

Here’s everything marketers, creators and brands need to know about the latest social media updates for August 2025. Missed last month’s roundup? Catch up on the July […]

Change is inevitable in business – restructures, rebrands, new leadership – and often better for it. But whether it succeeds or stalls hinges on a crucial factor: the change communication strategy. According […]

Gen Z has been front and centre on brand strategy decks for years, informing campaign briefs, influencer rosters and media plans across the board. Everyone wants to crack the so-called digital […]

Escapism is a fundamental human behaviour as old as time. Storytelling, theatre, cinema, fashion – all have served as portals to somewhere, anywhere, other than here. Lately, it's gained prominence […]

Image credit: Instagram / @momentsabloomWith Cannes Lions’ introduction of a dedicated Creator Economy track last year and five new award subcategories for 2025, the industry is signalling […]

Once a humble moment for pencil cases, plimsolls and packed lunches, back to school marketing has graduated into one of the most lucrative seasons in the retail calendar. According to […]