Integrated creative marketing and communications agency Brandnation, have been appointed by HASK, leaders in clean beauty, following a competitive pitch process.Brandnation have […]
Harnessing PR to launch UYN’s new ‘AREAs’ research facility
Earlier this month, I was fortunate enough to lead a selection of journalists and influencers on a trip to witness Italian sportswear brand UYN’s […]
Obsession to profession: Why PRs should mix work and play
I can hear it now – the beat of the drum and the horns of the Mastermind introduction. Clive Myrie is across from me and I’m in the hot seat... Name: Sean StanfieldYour […]
The PR Power Of ‘Barbie’ – A Marketing Masterclass
Come on Barbie, what’s your story… Dream stuntsWhile Barbie is away, her iconic Malibu Dreamhouse has been listed on […]
Using ChatGPT For PR: The Ultimate Guide
It’s currently the talk of marketing town, but this is no fad - AI ain’t going anywhere. With weekly Google searches regularly surpassing over 30 million, ChatGPT, the darling of generative AI is […]
Djokovic’s PR failings mean he’s not the true GOAT
As featured in PR Week.At last weekend’s French Open, Novak Djokovic became the most […]
How to diversify coverage streams in PR
For those who worked in the marketing industry in the early 2010s, they will remember when influencer marketing was the new, burgeoning, and trendy marketing strategy that was still in its infancy – […]
Behind the scenes at the Giro d’Italia with SunGod and Ineos Grenadiers
Events have a special place in the heart of a PR professional. They’re a whole lot of work for hopefully the big pay-off. The latter is usually indicative of the effort put into the former. Brandnation’s […]
UYN appoints Brandnation to handle its PR and influencer brief
UYN, Unleash Your Nature, has appointed Brandnation as its retained UK PR and influencer agency.The marketing and communications agency […]
Google’s Generative AI update for Search: Impact on Search marketing
Google announced a new update this month which will see it ‘supercharge Search with generative AI’.According to its post, the update will use generative AI to give users more information […]
How To Pitch Stories To Journalists: A Guide (With Steps)
Pitching to journalists to get PR coverage can be challenging, but with the right approach, you can increase your chances of success. There is no perfect approach or methodology which will work for […]
The Attention Recession: Surviving in PR & Communications
The other day I was sitting at our kitchen table with my wife when she diagnosed me with ADD (attention deficit disorder).
It’s worth pointing out my wife isn’t a doctor (she’s not even […]
Merrell UK edition: Trails of Europe
Relaxing was overrated for holidaymakers in 2022, as a rise in “endorphin tourism” scaled new heights according to new data.
[…]
Sportswashing: Definition, Examples & History
“Sportswashing”, the practice of sponsoring a popular sporting team or event in order to launder a company or government reputation, is not a new concept. Definition of SportswashingAccording […]
Brandnation shortlisted in the Creativepool Annual Awards
We are proud to announce that we have been shortlisted in both the ‘Effectiveness’ and ‘Digital’ categories by Creativepool Annual Awards.
The 9th edition […]
Brandnation appointed by BondiBoost
Following a competitive pitch, Brandnation has been appointed to activate the PR & influencer management for BondiBoost, Australia's leading hair and scalp wellness […]
Brandnation appointed by Belissima
Belissima has appointed Brandnation to handle its campaign activation, PR, influencer marketing […]
How To Improve Customer Experience in 2024
Always leave your customers wanting more! We all know the mantra and appreciate the importance of its message, but how do we achieve it? First step? Stop playing hard to get. You […]
E-Commerce Trends To Take Advantage Of in 2022
Over the last two years, digital e-commerce and direct-to-consumer (D2C) have been at the forefront of brand innovation. The impact of the global pandemic prioritised digital growth in 2020 and 2021, […]
Brandnation gets its day With SunGod
Brandnation has been appointed by a leading British performance eyewear brand, SunGod, to handle its UK PR brief.The agency has been retained to support SunGod through its next phase of growth, […]
Brandnation appointed by Lilly Lashes
Following a competitive pitch, Brandnation has been appointed by Lilly Lashes, the globally renowned false eyelash brand, to activate an integrated global PR and influencer […]
Babe Lash plumps for Brandnation
Babe Lash, the cosmetics brand that specialises in eyelash serums, conditioners, and other products that deliver dramatic results and dramatic reactions, has appointed Brandnation to […]
Brandnation eyed up by Velour Beauty
Leading eyelash lovers brand, Velour Beauty has hired integrated comms and digital marketing agency, Brandnation to provide PR and influencer support for its product ranges across the UK, Germany, and […]
Jilla Active performs with Brandnation
Fast-growing, London-based sustainable activewear, yoga and lifestyle brand, Jilla Active, has appointed Brandnation’s Digital Marketing and Performance team to activate an integrated performance […]
