News and insights

Designing a modern artefact on Foula

In 2022, Merrell launched a nationwide architecture and design competition designed to raise awareness of the many benefits of time spent on activities and experiences in the outdoors on mental health. […]

How To Run A Successful Brand Campaign

Why should consumers care about your brand? It's no easy feat to shine brighter than your rivals. Yet, savvy brands understand that marketing is a chance to build a genuine bond with your audience. […]

VEJA goes on the run with Brandnation

The agency has been appointed by VEJA to handle its PR for their new running collection.Since 2005, the premium, sustainability-led brand has been creating footwear in a different […]

Brandnation gets fitness high with R.A.D. PR win

The agency has been appointed as R.A.D’s UK PR agency.The London and Portland based footwear and apparel start-up is breaking with convention – ripping up the rule book to […]

What is content marketing and why is it important (with examples)

What is content marketing?Content marketing is the creation and distribution of content. It’s been used by brands for promotion for hundreds of years but emerged as a totally separate discipline […]

Brandnation races to E1 Series PR win

E1 Series has appointed integrated communications agency Brandnation as its retained international PR agency following a competitive pitch.The wide-ranging brief handed to Brandnation […]

How to run an influencer marketing campaign

Influencer marketing can often be mistaken as a modern phenomenon. However, wherever brand-building […]

HASK appoint Brandnation

Integrated creative marketing and communications agency Brandnation, have been appointed by HASK, leaders in clean beauty, following a competitive pitch process.Brandnation have […]

Harnessing PR to launch UYN’s new ‘AREAs’ research facility

Earlier this month, I was fortunate enough to lead a selection of journalists and influencers on a trip to witness Italian sportswear brand UYN’s […]

Obsession to profession: Why PRs should mix work and play

I can hear it now – the beat of the drum and the horns of the Mastermind introduction. Clive Myrie is across from me and I’m in the hot seat... Name: Sean StanfieldYour […]

The PR Power Of ‘Barbie’ – A Marketing Masterclass

Come on Barbie, what’s your story… Dream stuntsWhile Barbie is away, her iconic Malibu Dreamhouse has been listed on  […]

Using ChatGPT For PR: The Ultimate Guide

It’s currently the talk of marketing town, but this is no fad - AI ain’t going anywhere. With weekly Google searches regularly surpassing over 30 million, ChatGPT, the darling of generative AI is […]

Djokovic’s PR failings mean he’s not the true GOAT

As featured in PR Week.At last weekend’s French Open, Novak Djokovic became the most […]

How to diversify coverage streams in PR

For those who worked in the marketing industry in the early 2010s, they will remember when influencer marketing was the new, burgeoning, and trendy marketing strategy that was still in its infancy – […]

Behind the scenes at the Giro d’Italia with SunGod and Ineos Grenadiers

Events have a special place in the heart of a PR professional. They’re a whole lot of work for hopefully the big pay-off. The latter is usually indicative of the effort put into the former. Brandnation’s […]

UYN appoints Brandnation to handle its PR and influencer brief

UYN, Unleash Your Nature, has appointed Brandnation as its retained UK PR and influencer agency.The marketing and communications agency […]

Google’s Generative AI update for Search: Impact on Search marketing 

Google announced a new update this month which will see it ‘supercharge Search with generative AI’.According to its post, the update will use generative AI to give users more information […]

How To Pitch Stories To Journalists: A Guide (With Steps)

Pitching to journalists to get PR coverage can be challenging, but with the right approach, you can increase your chances of success. There is no perfect approach or methodology which will work for […]

The Attention Recession: Surviving in PR & Communications

The other day I was sitting at our kitchen table with my wife when she diagnosed me with ADD (attention deficit disorder).  It’s worth pointing out my wife isn’t a doctor (she’s not even […]

Merrell UK edition: Trails of Europe

Relaxing was overrated for holidaymakers in 2022, as a rise in “endorphin tourism” scaled new heights according to new data. […]

Sportswashing: Definition, Examples & History

“Sportswashing”, the practice of sponsoring a popular sporting team or event in order to launder a company or government reputation, is not a new concept. Definition of SportswashingAccording […]

Brandnation shortlisted in the Creativepool Annual Awards

We are proud to announce that we have been shortlisted in both the ‘Effectiveness’ and ‘Digital’ categories by Creativepool Annual Awards. The 9th edition […]

Brandnation appointed by BondiBoost

Following a competitive pitch, Brandnation has been appointed to activate the PR & influencer management for BondiBoost, Australia's leading hair and scalp wellness […]

Brandnation appointed by Belissima

Belissima has appointed Brandnation to handle its campaign activation, PR, influencer marketing […]
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