How does content go viral?
Picture the scene: you’re scrolling on Instagram, a reel catches your eye. It’s hilarious. Within seconds you’ve tagged your friend …
The Rise and Rise of Run Clubs
Lacing up and running with a community of like-minded individuals is the new way to move. Big crowds of runners …
The Rise of FOOH Advertising: AI and CGI in Modern Campaigns
The advertising industry is experiencing a paradigm shift, and surprise, surprise, AI and CGI are the culprits. In the past …
Is affiliate marketing taking over?
In the digital PR-verse, competition is rife with affiliate platforms. PRs and Digital PRs (there is a difference!) are in …
Columbia Hike Society’s HikeFest inspires hikers to get lost in the music
UK’s most remote gig requires music fans to hike to secret mountain location. A new secret gig, billed as the …
Rule 40 & How It Affects Advertising During The Olympics
It’s almost time to wave the Union Jack flag frantically in front of your TV to celebrate the Paris Olympic …
Brandnation bags PR win with affordable fashion and sport retailer MandM
Following a competitive pitch, Brandnation has been appointed by MandM, the online retailer specialising in discounted premium fashion, sports and …
A Marketing Guide To Generation Alpha
Who are Generation Alpha? Generation Alpha, the first generation to practically come out of the womb with an iPhone in …
The cookie jar is empty: What cookie deprecation means for ad targeting
Google are finally deprecating third-party cookies at the end of this year, prioritising data privacy. Third-party cookies have historically shaped …
How to run a successful brand campaign
Why should consumers care about your brand? It’s no easy feat to shine brighter than your rivals. Yet, savvy brands …
