Why PR effectiveness is often underreported, not underdelivered
The same slide appears at the end of many PR reports, and most of us have made one. It lists everything that increased: coverage, total reach, a big audience number, and maybe an advertising value equivalent […]
The rise of social publishers: Why the best brands are becoming media companies
There is a shift happening in how the most successful consumer brands think about social media, and it is more fundamental than a content calendar refresh or a new platform strategy. The brands pulling […]
Why WhatsApp Communities are becoming the most valuable brand communities
Public social media is getting harder to navigate. Organic reach continues to fall, algorithms dictate what gets seen, and consumers are spending more of their digital lives in private messaging apps […]
Jeremy Clarkson | A masterclass in executive profiling
Twenty years ago, Jeremy Clarkson topped a Channel 4 poll of Britain's most hated public figures. Today, he's the face of British farming's fight against Westminster, the presenter of one of Prime Video's […]
Brandnation shortlisted at the Creative Moment Awards
Brandnation has has been shortlisted at the Creative Moment Awards in the Best Creative Experiential of the Year category.
Rave in a Cave, for Columbia Sportswear, was built around a simple but […]
Why cultural relevance is now a reputational issue, not a creative one
For decades, the question, “Is this culturally relevant?” was left to the creative team. It sat alongside discussions of tone, visuals, and music: essentially, it was about whether the work felt […]
The two audiences every brand needs to win
There is a moment at every great brand event when the room feels electric. The crowd is in it. The experience is landing. Every detail has been considered. And yet, if that energy stays within those […]
The rise of the passive audience: What it means for social media management
People are still scrolling. Still watching. Still discovering brands, products and ideas through their feeds every day. But they are not always liking, commenting, sharing or posting in the way they […]
The C-suite invasion of Corporate Communications
A decade ago, the chief executive of a mid-sized company spoke in public maybe four times a year: a vetted line in the results statement, a keynote, the odd trade interview the press office had spent […]
The Creativity.Multiplied. Edit
The July edit
Wearable soy sauce rings and air conditioning. Alternative guides to surviving the heatwave. Sunday roast beauty hacks. Welcome to our favourite corner of the internet, […]
The social media updates to know in July 2026
Social media platforms have wasted no time rolling out new features this summer, with July bringing a wide range of updates focused on content discovery, creator tools, AI-powered functionality and […]
The Authenticity Paradox: Can PR survive Its own AI revolution?
Somewhere in the world, as you read this, a press release is being written, approved and sent without a single human sentence in it. Someone fed a brief to a model, the model handed back a headline, […]
Why the comment section matters more than reach
For a long time, the metric that mattered most in social media was reach. How many people saw the post, how many feeds it appeared in, how far the content travelled. It was a logical place to start, […]
Playing in a Warmer World: What Extreme Heat Means for Sport
Sport has always been shaped by the environment. Seasons determine when competitions begin. Weather conditions decide how games are played. But something has shifted. The conditions that sport has long […]
The power of corporate influencers
There's a corner of the internet that doesn't look like marketing, doesn't feel like advertising, and consistently outperforms both. It lives in the comments section of a morning commute video, gets […]
A Guide to Influencer Marketing and Affiliates
Influencer marketing and affiliate marketing are often treated the same way; lumped together in the same budget conversation, used interchangeably in briefs, and confused in reporting. But they do fundamentally […]
Gen Z aren’t leaving the internet. They’re finding quieter corners of it.
Gen Z has moved. Most brands haven't.
TLDR
Exhausted by algorithmic feeds, relentless ads and the pressure to perform for an audience, Gen Z are quietly migrating […]
From coverage to commercial impact: a refreshing approach to PR measurement
For a long time, PR measurement looked at coverage volume, impressions and reach with a long list of links in a spreadsheet. While those numbers had their place, they only ever told part of the story.
The […]
The Creativity.Multiplied. Edit
The June edit
Balcony restaurants. Anti-selfie technology. Hair clips the size of your head. Welcome to our favourite corner of the internet, where the brief was thrown out the window […]
What the UK’s under-16 social media ban means for brands, creators and communities
By the time most of us reached our desks this morning, the supportive lines were already being drafted. The government's decision to ban social media for under-16s is the right one, backed by something […]
The social media updates to know in June 2026
As we move into the sixth month of 2026, platform evolution continues to move at the speed of light. From LinkedIn taking aim at AI-generated content to Instagram quietly removing message encryption, […]
The Rise of the Experience Economy: Designing Moments that Matter
A pivotal shift has taken place.
It wasn’t gradual, it was seismic. The pandemic marked a turning point, and when the world reopened, consumer behaviour didn’t snap back to its pre-pandemic […]
What’s next in the evolution of gorpcore
It started with trail mix. It ended up on the runway. Gorpcore, a term coined from "Good Old Raisins and Peanuts," the fuel of choice for hikers and outdoor enthusiasts, has travelled further from its […]
5 examples of reactive social media marketing we are loving right now
In a world where trends move at the speed of a scroll, the brands that win on social are the ones with the confidence to act fast. Reactive marketing when done well, shows audiences that a brand is […]
