News and insights
From the 2026/27 season, gambling brands will no longer appear on the front of Premier League shirts. No more Bet365 across the chest at Stoke. No more Betway on the sleeves at West Ham. After years […]
We're proud to share that Wordplay, our campaign for Soreen, has been shortlisted at the CIPR Excellence Awards in the Best Education Campaign category.
Wordplay was built around a simple but […]
The brief you know well: Female, 28-35, urban, mid-to-high income, a passion for wellness, sustainability, and online shopping. She values authenticity, seeks aspirational content, and makes informed […]
Substack has graduated from a home for niche newsletters and independent journalists to one of the most consequential platforms in the creator economy.
In recent years, the platform has amassed […]
Subscriptions are everywhere.
But the conversation around them? Still surprisingly narrow.
Because growth is no longer the story.
The real shift in subscription services trends […]
There’s a different kind of pressure building for established leadership teams right now. The expectation to adopt AI is clear, but the path to doing it well is far less defined. New tools are launching […]
Coming into the fourth month of 2026, we have seen updates across the board from all major social media platforms. From 24/7 streaming stations at Coachella to TikTok Wallet, this month’s updates […]
Digital platforms have been the heartbeat of consumption for the past two decades. However, in the past few years, many brands have struggled to carve out a distinct presence in an increasingly crowded […]
The 2026 Winter Olympics in Milan and Cortina didn’t just deliver elite sport. It delivered something far more interesting.
A shift.
Not another cycle of logos slapped on broadcast coverage […]
The rise of Substack signals a pivotal shift in how we engage with content. In an era dominated by algorithmic feeds, the platform's growth is a testament to a hunger for more personal, direct, and […]
Brands don’t grow in a straight line; they evolve in cycles.
Understanding where your brand sits in its lifecycle is one of the most important strategic questions a team can ask, and one of […]
Coming into the third month of 2026, we have seen major updates across the board from all major social media platforms thus far. February set a high bar for platform innovation, and March 2026 has even […]
Our campaign for Adoption Focus - The Long Wait - has been shortlisted at this year's PR Moment Awards, recognising the work's […]
Brandnation has unveiled Activate™, a dedicated creative event and experience engine […]
Like everything else in the world, AI has had an impact on crisis communications.
I’m not just talking about the scary TikTok stuff you see about hackers using AI to code worms, or even the […]
What does the modern consumer look like in 2026?
More informed. More impatient. More sceptical.
And crucially, less willing to take your word for it.
We’re operating in an era […]
In 2026, football isn’t just coming home – it's going continental.
Spanning three host nations, the United States, Canada, and Mexico, and featuring 48 teams across 104 matches, the 2026 […]
Brandnation, the integrated creative communications agency, has been appointed by Cornilleau, one of Europe’s leading brands for outdoor table tennis and multi-functional […]
Brandnation partner and creative director Joe Murgatroyd has been selected to join the judging panel for the CIPR Excellence Awards, one of the most respected accolades in the PR and communications […]
The first month of 2026 set the scene for some game-changing shifts in how brands and creators engage with their audiences. February continues this momentum, with updates that bring new opportunities […]
Historically, corporate reputation has been shaped through human interpretation, however this model is rapidly evolving. Now, AI is the central force in reputation management.
Large Language […]
If your organic strategy is still “publish blogs, build links, climb Google,” you’re playing last season’s game.
Search hasn’t disappeared. It’s just grown a second mouth.
In […]
Love is in the air! Over the years, we’ve seen brands compete for a place in our hearts through creative campaigns, amplified across multiple channels.
From pizza-infused perfumes to classic […]
‘Everyone is circling back’, read the LinkedIn posts on January 2nd as we returned to the office. The popular meme gained traction this year as a playful poke at so called ‘corporate jargon’.
In […]