News and insights
Once seen as a solo sport or a summer holiday activity, swimming is now the poster child of wellness culture. Research shows 4.2 million UK adults are hitting the pool at least twice a month, and 7.5 […]
The return of Wimbledon this June brings more than elite sport – and strawberries and cream – to British summer culture. Outside the lawns of SW19, racket sports are powering a wider shift […]
AI 2027 is a month-by-month roadmap that forecasts the future of AI from mid-2025 until 2027. It predicts that AI will reach superhuman levels by 2027, and that its impact will exceed that of […]
From AI overviews on YouTube to code-locked Instagram posts, the social media landscape is testing, learning and evolving – fast. Here’s everything marketers, creators and brands need to […]
Brandnation has earned a place in PRWeek’s UK Top 150 Consultancies list for 2025, underlining the agency’s outstanding commercial performance in a highly competitive sector. Released […]
In the attention economy, the best marketing campaigns make audiences stop. From Apple TV’s unsettling […]
Who are Gen Z? Born between 1997 and 2012, Gen Z are digital natives through and through. Raised on smartphones, social media and streaming, they’re the first generation to grow up fully […]
It wasn’t too long ago that creams, lotions and potions came straight from your mum’s beauty cupboard. Fast forward to today, and Gen Alpha is skipping the family bathroom cabinet and heading […]
Brandnation, the integrated creative marketing and communications agency, has been appointed agency partner for premium equestrian brand VEL DE REIS. The integrated brief spans […]
Creative Director Joe Murgatroyd speaks to Natalie Clement about Brandnation’s Creativity. Multiplied. philosophy, explaining the thinking behind it and how it’s shaping the agency’s […]
Brandnation, the integrated creative marketing and communications agency, has been appointed as the global partner for Swedish beauty and wellness brand Oriflame Cosmetics.The […]
Brandnation discusses the latest generational cohort, Generation Beta, and what brands should know. Gen X, Gen Y, Gen Z, Gen Alpha, and now, Gen Beta. By 2040, they’ll […]
Brandnation shares four beauty influencer gifting ideas that you'll want to save for inspiration. Traditional advertising is no longer enough to grab consumer’s attention. […]
Brandnation dives into the relationship between PR and influencer marketing, exploring how to integrate both into your marketing strategy to generate reach and revenue. Public […]
Brandnation, the integrated creative communications agency, has been appointed to handle the PR brief for the UK’s leading outdoor retailer Cotswold Outdoor Group (formerly Outdoor & Cycle […]
The UK creative industries are rallying against government proposals on AI copyright exemptions with their ‘Make it Fair’ campaign, launched on 25 February 2025. What is […]
In a world of copy-and-paste trends, endless scrolling, and AI-generated content, creativity stands out – and it’s vital if you want to get your brand noticed. The dictionary […]
Brandnation reveals how to grow a beauty brand in the UK with an integrated approach. The £13.5 billion UK beauty industry is rich with opportunity, but it’s competitive. […]
WWD/Getty ImagesSocial media platform TikTok has released its 2025 marketing calendars by region, designed to help brands align with seasonal moments for maximum impact. The […]
Since ChatGPT's debut in late 2022, public interest in artificial intelligence (AI) has surged. Not long after its launch, OpenAI CEO Sam Altman was already thinking ahead. Altman […]
These four journalists share their thoughts on the landscape, plus how it could impact PR. Journalism is forever changing and today, with the growth of AI and technology plus […]
Social media and search engine optimisation (SEO) are often viewed as separate strategies, but their combined potential is massive. Social signals are an indirect ranking […]
President Donald Trump’s policies are marked by aggressive tariffs and an ‘America First’ mantra which could profoundly impact how UK brands market themselves.The BBC reported […]
The ongoing battle over TikTok’s future in the US took a dramatic turn on 20 January, when newly inaugurated President Donald Trump issued an executive order delaying the ban for 75 days.This […]