News and insights
The 2010s marked the rise of the influencer, and with it, influencer marketing. Swiping through a social feed in 2016 felt like flicking through the pages of a glossy magazine: curated feeds, cohesive […]
Image: A photorealistic portrait created by AI tool Midjourney. Generative AI has matured into a business essential. As of 2025, 71% […]
Here’s everything marketers, creators and brands need to know about the latest social media updates for August 2025.
Missed last month’s roundup? Catch up on the July […]
Change is inevitable in business – restructures, rebrands, new leadership – and often better for it. But whether it succeeds or stalls hinges on a crucial factor: the change communication strategy.
According […]
Brandnation, the integrated creative agency based in London, has launched a dedicated corporate communications practice dubbed 'corporate not corporate', creative corporate counsel built for today's […]
Gen Z has been front and centre on brand strategy decks for years, informing campaign briefs, influencer rosters and media plans across the board.
Everyone wants to crack the so-called digital […]
Escapism is a fundamental human behaviour as old as time. Storytelling, theatre, cinema, fashion – all have served as portals to somewhere, anywhere, other than here.
Lately, it's gained prominence […]
Image credit: Instagram / @momentsabloomWith Cannes Lions’ introduction of a dedicated Creator Economy track last year and five new award subcategories for 2025, the industry is signalling […]
Once a humble moment for pencil cases, plimsolls and packed lunches, back to school marketing has graduated into one of the most lucrative seasons in the retail calendar. According to […]
As millions of users shift from traditional search engines like Google to AI-powered platforms including ChatGPT, brands are realising the importance of affecting the content that informs AI answers.
Brandnation’s […]
Brandnation, the integrated creative marketing and communications agency, has been appointed by Norwegian technology company Xplora as its UK agency partner. Xplora delivers technology solutions including […]
Could your mum and dad be the next biggest influencers?
For years, social media platforms have been synonymous with youth culture, driven by fast edits and even faster trends. Gen Zs and millennials […]
From Meta and TikTok’s new AI video tools to Pinterest’s summer trend report, social media never stands still.
Here’s everything marketers, creators and brands need to know about the latest […]
Image credit: Pascal Le Segretain/GettyAttention is a hot commodity. Algorithms prioritise content that people stay to watch, but audiences are scrolling at lightning speed.
You […]
Image credit: @by.loren, @samieelishi, @sophiebarkleyy […]
Image credit: Advertising Week EuropeInfluencer marketing is facing a credibility reckoning, according to a new report by Typeform. […]
Image: Modern Age / 3form / Dezeen New-age health centres known as ‘longevity clinics’ are combining the latest medical technological advancements with artificial […]
From livestream DMs on TikTok to Reddit’s dynamic product ads, social media updates continue to shape the way we create, connect and convert.
Here’s everything marketers, creators and brands […]
Brandnation, the integrated marketing and communications agency, has appointed Jeremy Page as Global Head of Brand and Strategy. This move is part of the agency's broader initiative to expand its global […]
Here’s why Pinterest ads should be on your radar and everything you need to know to get started.
The benefits of Pinterest ads
Facebook, Instagram, YouTube and TikTok […]
Image: “Third Toilet”, an installation constructed by creative agency BBH London for TransActual UK, outside the Supreme Court (Rhiannon Adam).
Every June, rainbow-splashed brand […]
Once seen as a solo sport or a summer holiday activity, swimming is now the poster child of wellness culture. Research shows 4.2 million UK adults are hitting the pool at least twice a month, and 7.5 […]
The return of Wimbledon this June brings more than elite sport – and strawberries and cream – to British summer culture.
Outside the lawns of SW19, racket sports are powering a wider shift […]
AI 2027 is a month-by-month roadmap that forecasts the future of AI from mid-2025 until 2027.
It predicts that AI will reach superhuman levels by 2027, and that its impact will exceed that of […]