The October edit Trumpets in the bathroom. Dinner five metres below the North Sea. A ring that needs its own …

October has arrived, and social media can’t quite decide which season it’s in. Feeds are full of pumpkins, costume reveals …

Reach tells you how many people saw something. It doesn’t tell you whether anything changed as a result. That gap, …

New year, new me. Except apparently, we’re not waiting for the new year anymore. The September reset has taken over …

On the biggest morning of his career, announcing Sainsbury’s proposed merger with Asda, chief executive Mike Coupe sat waiting between …

For fifteen years earned media has been the awkward middle child of the marketing budget; loved in principle yet squeezed …

Follower count is easy to read on a dashboard. It’s also, increasingly, one of the weaker signals of creator value. …

A creator makes content. An influencer moves behaviour. On paper, that’s a small distinction. In practice, it’s one of the …

Deal announcements have a rhythm everyone in corporate communications knows. Weeks of secrecy, a dawn RNS, a choreographed morning of …

Most creator briefs fail for the same reason: they’re written to protect the brand, not to produce good content. That …