Think global, act local: Lessons from a global marketing agency
Over the years, we’ve taken brands across borders and learned what makes them stick. We’ve created experiential campaigns for Swedish …
The genius of weird
Everyone’s obsessed with being smart. Smart tech. Smart AI. Smart strategy. The fixation took hold at the turn of the …
The social media updates to know in November 2025
Image: Oriflame Here’s everything marketers, creators and brands need to know about the latest social media updates for November 2025. …
5 TikTok trends to know in November 2025
From meme-fuelled heists to AI-powered pranks, November 2025 is delivering the kind of trends that make TikTok impossible to put …
The authenticity paradox: Why does every brand voice sound the same?
The internet’s loudest brand voices used to sound human. They were playful and unpredictable. Duolingo’s unhinged owl became the gold …
The best Christmas marketing campaigns to know
Image credit: Coca-Cola. Every year, brands compete to create the defining Christmas moment. Some become traditions, others go viral, and …
5 of the best brands on social media right now
From pure entertainment value to cinematic storytelling, our social media team shares the best brands on social media right now. …
How to leverage Reddit for generative engine optimisation
Reddit has graduated from a niche playground for memes and gamers to a critical source of human insight for AI. …
Media training: Evermore essential as media evolves
Media training often suffers from a bit of a PR problem itself. It’s been labelled ‘boring’, and often finds itself …
Reddit releases 2026 marketing calendar
Reddit has released its 2026 Marketing Moments Calendar, providing brands with a comprehensive guide to key events and cultural moments …
