How will AI change marketing?
Since ChatGPT’s debut in late 2022, public interest in artificial intelligence (AI) has surged. Not long after its launch, OpenAI …
The state of journalism through the eyes of the journalist
These four journalists share their thoughts on the landscape, plus how it could impact PR. Journalism is forever changing and …
How social media marketing and SEO work together
Social media and search engine optimisation (SEO) are often viewed as separate strategies, but their combined potential is massive. Social …
What UK marketers need to know to adapt to Trump’s second term
President Donald Trump’s policies are marked by aggressive tariffs and an ‘America First’ mantra which could profoundly impact how UK …
US TikTok ban: What’s happening, when, and why?
The ongoing battle over TikTok’s future in the US took a dramatic turn on 20 January, when newly inaugurated President …
The mass ‘X’-odus: Is Bluesky Social the new X?
Under Elon Musk’s ownership, X has lost an average of 14% of its users monthly. In fact, at least 115,000 …
Four trends taking over the beauty industry
The beauty industry seems to be on a constant incline and it’s easy to see why with the influx of …
The way we search is changing | TikTok x Wikipedia
Cast your mind back 20 years. Rather than heading to Google to find the answer to your question, you turned …
Four digital marketing trends to look out for in 2025
The world of tech is constantly evolving, which in turn means that digital marketing trends are also transforming, at a …
Is it time to give up on X?
It was once one of the most-loved social media platforms around, but X, formerly known as Twitter, seems to have …
