News and insights
September has arrived, and with it comes a very specific energy on social media. Kids are back at school, the last of the summer holiday photos are still trickling into feeds, and every platform in […]
Ask most marketers whether B2B marketing and corporate marketing are the same thing, and you'll get a confident answer. The trouble is, half will say yes. They're not the same, but the confusion […]
Creative agency pledges funding, content and communications expertise to support community-led charity tackling rural poverty in Tanzania. Brandnation has announced a new long-term partnership […]
Something interesting is happening in sport. Padel courts are booking out months in advance. Pickleball has gone from niche American import to weekend fixture. Run clubs fill city parks every evening, […]
In 2009, Simon Sinek stood up at a TEDx event in Puget Sound and drew three circles on a flip chart. The talk that followed has been watched more than 70 million times, and its central claim has survived […]
Most brands still report on social performance as if follower count were the scoreboard. It isn't. The audience that drives brand growth is an audience that has never followed the account at all. That's […]
Rising digital advertising costs, stronger first-party data and better attribution are giving direct mail a new role in the marketing mix. We look at the latest UK direct mail statistics, ROI and performance […]
Somewhere in your organisation, probably in a shared drive nobody has opened since it was approved, sits a crisis communications plan. It likely describes a single, well-behaved crisis that follows […]
Social media might not be on holiday like the rest of us (apart from the social media managers posting poolside - we see you), but it certainly seems to be having an identity crisis. AI is improving […]
Most brands still report on social performance as if follower count were the scoreboard. It isn't. The audience that drives brand growth is an audience that has never followed the account at all. That's […]
Sphere™ is Brandnation's global influencer marketing studio, building spheres of influence for brands. By combining AI with human expertise, we create culturally relevant influencer programmes that […]
The August edit Upcycled kimonos on Centre Court. A tote bag that's gone from grocery run to global obsession. A spaceship where a home cinema used to be. Welcome to our favourite corner […]
Key takeaways Guaranteed AI citations are not possible. Large language models are probabilistic, so identical prompts can return different cited brands from one run to the next. The […]
The two most online generations in history are also the most nostalgic. According to GWI, 15% of Gen Z say they would rather think about the past than the future, with millennials close behind at 14%. […]
Key takeaways Taste is built through accumulation. It develops through sustained exposure to great work, and to work that fails, plus an understanding of why. Input […]
The same slide appears at the end of many PR reports, and most of us have made one. It lists everything that increased: coverage, total reach, a big audience number, and maybe an advertising value equivalent […]
There is a shift happening in how the most successful consumer brands think about social media, and it is more fundamental than a content calendar refresh or a new platform strategy. The brands pulling […]
Public social media is getting harder to navigate. Organic reach continues to fall, algorithms dictate what gets seen, and consumers are spending more of their digital lives in private messaging apps […]
Twenty years ago, Jeremy Clarkson topped a Channel 4 poll of Britain's most hated public figures. Today, he's the face of British farming's fight against Westminster, the presenter of one of Prime Video's […]
Brandnation has has been shortlisted at the Creative Moment Awards in the Best Creative Experiential of the Year category. Rave in a Cave, for Columbia Sportswear, was built around a simple but […]
For decades, the question, “Is this culturally relevant?” was left to the creative team. It sat alongside discussions of tone, visuals, and music: essentially, it was about whether the work felt […]
Brand audiences need two audiences: the room and everyone else There is a moment at every great brand event when the room feels electric. The crowd is in it. The experience is landing. […]
People are still scrolling. Still watching. Still discovering brands, products and ideas through their feeds every day. But they are not always liking, commenting, sharing or posting in the way they […]
A decade ago, the chief executive of a mid-sized company spoke in public maybe four times a year: a vetted line in the results statement, a keynote, the odd trade interview the press office had spent […]