Playing in a Warmer World: What Extreme Heat Means for Sport
Sport has always been shaped by the environment. Seasons determine when competitions begin. Weather conditions decide how games are played. But something has shifted. The conditions that sport has long […]
The power of corporate influencers
There's a corner of the internet that doesn't look like marketing, doesn't feel like advertising, and consistently outperforms both. It lives in the comments section of a morning commute video, gets […]
A Guide to Influencer Marketing and Affiliates
Influencer marketing and affiliate marketing are often treated the same way; lumped together in the same budget conversation, used interchangeably in briefs, and confused in reporting. But they do fundamentally […]
Gen Z aren’t leaving the internet. They’re finding quieter corners of it.
TLDR
Exhausted by algorithmic feeds, relentless ads and the pressure to perform for an audience, Gen Z are quietly migrating to smaller, more private corners of the web: niche […]
From coverage to commercial impact: a refreshing approach to PR measurement
For a long time, PR measurement looked at coverage volume, impressions and reach with a long list of links in a spreadsheet. While those numbers had their place, they only ever told part of the story.
The […]
The Creativity.Multiplied. Edit
The June edit
Balcony restaurants. Anti-selfie technology. Hair clips the size of your head. Welcome to our favourite corner of the internet, where the brief was thrown out the window […]
What the UK’s under-16 social media ban means for brands, creators and communities
By the time most of us reached our desks this morning, the supportive lines were already being drafted. The government's decision to ban social media for under-16s is the right one, backed by something […]
The social media updates to know in June 2026
As we move into the sixth month of 2026, platform evolution continues to move at the speed of light. From LinkedIn taking aim at AI-generated content to Instagram quietly removing message encryption, […]
The Rise of the Experience Economy: Designing Moments that Matter
A pivotal shift has taken place.
It wasn’t gradual, it was seismic. The pandemic marked a turning point, and when the world reopened, consumer behaviour didn’t snap back to its pre-pandemic […]
What’s next in the evolution of gorpcore
It started with trail mix. It ended up on the runway. Gorpcore, a term coined from "Good Old Raisins and Peanuts," the fuel of choice for hikers and outdoor enthusiasts, has travelled further from its […]
5 examples of reactive social media marketing we are loving right now
In a world where trends move at the speed of a scroll, the brands that win on social are the ones with the confidence to act fast. Reactive marketing when done well, shows audiences that a brand is […]
Science in Sport appoints Brandnation to six-figure PR brief
Integrated creative communications agency Brandnation has been appointed by Science in Sport, the global performance nutrition brand, to lead its UK PR and media relations.
Science in Sport, […]
The new rules of influence: Why offline events are winning for brands
The most powerful brand moments of the past year have not happened on a feed. They have happened in a room.
Across industries, a significant shift is taking place in how brands use influencer […]
From LED Masks to AI Skincare: The beauty tech devices changing at-home treatments
The beauty industry has always been fast-moving. But over the past decade, something bigger has shifted. Technology that was once reserved for dermatology clinics and high-end spas has made its way […]
Newly appointed leaders and the emerging Transformation Gap
There’s a clear pattern emerging across sectors. Boards are appointing new leadership with a defined mandate: deliver rapid digital transformation.
The rationale is widely understood.
Markets […]
The social media updates to know in May 2026
Coming into the fifth month of 2026, the pace of platform development shows no sign of slowing. From Meta spinning out an entirely new app to Google bringing AI-powered search into YouTube, May's updates […]
Deepfakes in Advertising: The Identity Crisis Reshaping Influencer Marketing
The advertising industry has always pushed boundaries. From airbrushed magazine covers to CGI-enhanced product shots, we have a long and storied history of bending reality to sell things. But deepfakes? […]
The Last Bet: What the Premier League’s Gambling Sponsor Ban Really Means
From the 2026/27 season, gambling brands will no longer appear on the front of Premier League shirts. No more Bet365 across the chest at Stoke. No more Betway on the sleeves at West Ham. After years […]
Wordplay Shortlisted at the CIPR Excellence Awards
We're proud to share that Wordplay, our campaign for Soreen, has been shortlisted at the CIPR Excellence Awards in the Best Education Campaign category.
Wordplay was built around a simple but […]
Marketing to the Right Audience: Why Consumer Personas Need a Rethink
The brief you know well: Female, 28-35, urban, mid-to-high income, a passion for wellness, sustainability, and online shopping. She values authenticity, seeks aspirational content, and makes informed […]
Substack: The new frontier of content creation
Substack has graduated from a home for niche newsletters and independent journalists to one of the most consequential platforms in the creator economy.
In recent years, the platform has amassed […]
The Rise of Subscription Services: How Are Brands Innovating This Year?
Subscriptions are everywhere.
But the conversation around them? Still surprisingly narrow.
Because growth is no longer the story.
The real shift in subscription services trends […]
AI is everywhere. Direction is not.
There’s a different kind of pressure building for established leadership teams right now. The expectation to adopt AI is clear, but the path to doing it well is far less defined. New tools are launching […]
The social media updates to know in April 2026
Coming into the fourth month of 2026, we have seen updates across the board from all major social media platforms. From 24/7 streaming stations at Coachella to TikTok Wallet, this month’s updates […]
