Historically, corporate reputation has been shaped through human interpretation, however this model is rapidly evolving. Now, AI is the central force in reputation management.
Large Language […]
How to improve domain authority for SEO and GEO in 2026
If your organic strategy is still “publish blogs, build links, climb Google,” you’re playing last season’s game.
Search hasn’t disappeared. It’s just grown a second mouth.
In […]
The best Valentine’s marketing campaigns to know
Love is in the air! Over the years, we’ve seen brands compete for a place in our hearts through creative campaigns, amplified across multiple channels.
From pizza-infused perfumes to classic […]
Corporate Storytelling in 2026: Humanising your corporate brand
‘Everyone is circling back’, read the LinkedIn posts on January 2nd as we returned to the office. The popular meme gained traction this year as a playful poke at so called ‘corporate jargon’.
In […]
TikTok’s 2026 Trend Report: Everything you need to know
TikTok has never just reflected culture, it’s helped shape it. Looking ahead in 2026, the platform’s latest Trend Report makes one thing clear, trends aren’t neat or predictable anymore. They […]
Brandnation netted Coca-Cola festive football brief
Brandnation, the integrated creative communications agency, was appointed to spearhead the influencer marketing for Coca-Cola's "Second Christmas" festive football campaign in collaboration with the […]
How Brands Can Adapt in the Zero-Click Era
We’ve officially entered the zero-click era, a new chapter in search where users get answers without ever visiting a website. No scrolling pages deep into Google. No scavenger hunt for credible sources. […]
Generative Engine Optimisation: How to win in the era of AI search
Search is being rewritten in real time.
For more than two decades, visibility online meant one thing: ranking on Google. SEO shaped how brands wrote, structured, and distributed content, optimising […]
The social media updates to know in January 2026
A new year brings a fresh wave of platform experimentation, and the January 2026 social media updates show no signs of platforms slowing down. Algorithms, AI, commerce and community are firmly at the […]
How to elevate your email marketing in 2026
Email might be the oldest kid in the digital playground, but in 2026 it’s stepping back into the spotlight with sharper tools and even bigger expectations. It remains one of the few channels where […]
Is AI lazy and can we trust it?
AI has shifted from a future trend to an everyday fixture. It powers the tools we rely on, shapes the content we see and quietly streamlines the moments between waking up, working, shopping and winding […]
Brandnation Appointed UK Influencer Agency of Record for MERIT Beauty
Brandnation, the integrated creative communications agency, has been appointed by MERIT Beauty as its UK & Ireland Influencer agency of record. The win follows a competitive pitch process and sees […]
The social media updates to know in December 2025
Here’s everything marketers, creators and brands need to know about the biggest social media updates for December 2025.
As the festive season takes over timelines, platforms are leaning hard […]
Think global, act local: Lessons from a global marketing agency
Over the years, we've taken brands across borders and learned what makes them stick.
We've created experiential campaigns for Swedish beauty brand Oriflame across France, […]
The guide to Gorpcore in 2026 for outdoor brands
From the Alps to the underground, gorpcore’s grip on fashion isn’t loosening. Once considered a passing fashion phase, gorpcore has settled firmly into the cultural landscape. For outdoor brands, […]
Brandnation predicts: 5 sports trends set for 2026
2026 kicks off with action: the Australian Open in Melbourne, the Winter Olympics in Milan and Cortina d'Ampezzo and the Super Bowl. While fans and athletes gear up for the spectacle, the smartest brands […]
How to increase domain authority for SEO and GEO in 2026
If you want to top Google and get name-dropped by ChatGPT, there’s something you’ll want to take a look at: domain authority.
Domain authority (DA) is your digital credibility score, the […]
The genius of weird
Everyone's obsessed with being smart.
Smart tech. Smart AI. Smart strategy.
The fixation took hold at the turn of the millennium. LG’s $20,000 internet-enabled fridge flopped […]
The social media updates to know in November 2025
Image: Oriflame
Here’s everything marketers, creators and brands need to know about the latest social media updates for November 2025.
This month, Instagram is doubling down on Reels, […]
5 TikTok trends to know in November 2025
From meme-fuelled heists to AI-powered pranks, November 2025 is delivering the kind of trends that make TikTok impossible to put down.
Here are the TikTok trends topping our FYP and how you can […]
The authenticity paradox: Why does every brand voice sound the same?
The internet’s loudest brand voices used to sound human. They were playful and unpredictable. Duolingo's unhinged owl became the gold standard, firing off viral TikToks that took the brand from 50k […]
The best Christmas marketing campaigns to know
Image credit: Coca-Cola.Every year, brands compete to create the defining Christmas moment. Some become traditions, others go viral, and the best do both.
From nostalgic TV ads that defined […]
5 of the best brands on social media right now
From pure entertainment value to cinematic storytelling, our social media team shares the best brands on social media right now.
Here’s who’s topping our feed and why.
Sult […]
Adoption Focus finds perfect partner in Brandnation
Integrated creative marketing and communications agency Brandnation has been appointed by Adoption Focus, an independent charity and adoption agency, to lead communications ahead of National Adoption […]
