News and insights
Everyone's obsessed with being smart. Smart tech. Smart AI. Smart strategy. The fixation took hold at the turn of the millennium. LG’s $20,000 internet-enabled fridge flopped […]
Image: Oriflame Here’s everything marketers, creators and brands need to know about the latest social media updates for November 2025. This month, Instagram is doubling down on Reels, […]
From meme-fuelled heists to AI-powered pranks, November 2025 is delivering the kind of trends that make TikTok impossible to put down. Here are the TikTok trends topping our FYP and how you can […]
The internet’s loudest brand voices used to sound human. They were playful and unpredictable. Duolingo's unhinged owl became the gold standard, firing off viral TikToks that took the brand from 50k […]
Image credit: Coca-Cola.Every year, brands compete to create the defining Christmas moment. Some become traditions, others go viral, and the best do both. From nostalgic TV ads that defined […]
From pure entertainment value to cinematic storytelling, our social media team shares the best brands on social media right now. Here’s who’s topping our feed and why. Sult […]
Integrated creative marketing and communications agency Brandnation has been appointed by Adoption Focus, an independent charity and adoption agency, to lead communications ahead of National Adoption […]
Reddit has graduated from a niche playground for memes and gamers to a critical source of human insight for AI. In August 2025, it was the most cited platform across major LLMs, including ChatGPT, […]
Media training often suffers from a bit of a PR problem itself. It’s been labelled ‘boring’, and often finds itself associated with […]
Reddit has released its 2026 Marketing Moments Calendar, providing brands with a comprehensive guide to key events and cultural moments throughout the year. While the calendar is primarily focused […]
Here’s everything marketers, creators and brands need to know about the latest social media updates for October 2025. This month, platforms are funnelling efforts into AI content creation and […]
Censuswide has published its annual Voice of a CMO report, providing a deep dive into the state of marketing today. Surveying 500 CMOs and over 2,000 UK consumers, the report reveals how marketing […]
Image credit: The Velvet Sundown on XAn AI journalist recently fooled […]
Image: Dries Van Noten by Acielle / StyleDuMonde We might be settling in for colder days, but the runways across New York and London are filling up with models setting the trends for Spring/Summer […]
Social media platform Pinterest has released its 2025 Festive Season Marketing Guide, packed with insights to help brands capture shoppers’ attention at the most competitive time of the year. With […]
When PayPal’s ‘Head of CEO Content’ vacancy appeared on LinkedIn this year, commenters debated whether it was a vanity project or a strategic play. Look a little closer and the answer is obvious. Alex […]
We’re fast approaching one of the busiest retail periods of the year: Black Friday (28 November) and Cyber Monday (1 December). Here are our Black Friday marketing tips to inform your Black […]
At Brandnation, we know creative campaigns. We’ve sent E1 Racebirds flying along the […]
Here’s everything marketers, creators and brands need to know about the latest social media updates for September 2025. Missed last month’s roundup? Catch up on the August […]
Brandnation, the integrated creative marketing and communications agency, has launched Sphere™; a global influencer marketing studio that builds authentic […]
Amazon CEO Jeff Bezos famously said, ‘Your brand is what other people say about you when you’re not in the room’. Love him or hate him, it’s a soundbite that’s been used to sum up personal […]
Swiss watchmaker Swatch is the latest global brand to be swept up in a wave of controversy this week. An ad showing a model pulling the corners of his eyes – condemned as echoing the racist ‘slanted […]
The 2010s marked the rise of the influencer, and with it, influencer marketing. Swiping through a social feed in 2016 felt like flicking through the pages of a glossy magazine: curated feeds, cohesive […]
Image: A photorealistic portrait created by AI tool Midjourney. Generative AI has matured into a business essential. As of 2025, 71% […]