Four digital marketing trends to look out for in 2025
The world of tech is constantly evolving, which in turn means that digital marketing trends are also transforming, at a rapid pace.Keeping your finger on the pulse has never been more important. […]
Is it time to give up on X?
It was once one of the most-loved social media platforms around, but X, formerly known as Twitter, seems to have lost its popularity, particularly in recent months.The New York Times reported […]
How does content go viral?
Picture the scene: you’re scrolling on Instagram, a reel catches your eye. It’s hilarious. Within seconds you’ve tagged your friend in the comments (they’re bound to love it too) and shared […]
The Rise and Rise of Run Clubs
Lacing up and running with a community of like-minded individuals is the new way to move.Big crowds of runners are taking over the nation's pavements, parks, fields and tracks. Some run with […]
Brandnation appointed by new performance sportswear brand ena athletics
Brandnation has been appointed by ena athletics - a new, premium performance sportswear brand - handing the agency a PR brief to support its launch in the […]
3D Aesthetics Appoints Brandnation to Lead B2B Demand Generation Strategy
Following a competitive pitch, Brandnation is thrilled to announce its appointment by 3D Aesthetics, one of the key industry leaders across the beauty […]
Andrew Bloch Appointed as Non-Executive Director by Brandnation
Brandnation, the creative brand communications agency, has appointed industry veteran Andrew Bloch as a non-executive director.Bloch, co-founded and was managing partner of Frank PR for 20 years […]
The Rise of FOOH Advertising: AI and CGI in Modern Campaigns
The advertising industry is experiencing a paradigm shift, and surprise, surprise, AI and CGI are the culprits. In the past 2-3 years, Fake Out of Home (FOOH) advertising has come to light; a technique […]
Brandnation Appointed by Pioneering Skincare Brand, Dedicated to Melanin-Rich Skin
Following a competitive pitch, Brandnation is thrilled to announce its appointment by Azadi Skin, a pioneering skincare brand dedicated to 'melanin-kind' ingredients. Azadi Skin merges inclusivity […]
Brandnation Appointed by Leading Swedish Beauty Company, Oriflame
Digital marketing and communications agency Brandnation, have been appointed by Oriflame Cosmetics, iconic Swedish beauty brand looking to grow its brand […]
Brandnation appointed as Agency of Record for Powerplay brands
Brandnation has been appointed by Powerplay Brands, specialising in manufacturing and distributing performance and lifestyle swimwear and underwear, to activate an integrated consumer PR […]
Is affiliate marketing taking over?
In the digital PR-verse, competition is rife with affiliate platforms. PRs and Digital PRs (there is a difference!) are in constant battle regarding the types of links included in published content […]
Columbia Hike Society’s HikeFest inspires hikers to get lost in the music
UK's most remote gig requires music fans to hike to secret mountain location.
A new secret gig, billed as the UK's most remote, is challenging hikers and music fans to get lost in the […]
Rule 40 & How It Affects Advertising During The Olympics
It's almost time to wave the Union Jack flag frantically in front of your TV to celebrate the Paris Olympic Games this Summer. The hard part ends there for us supportive Brits, however, if you're a […]
Brandnation bags PR win with affordable fashion and sport retailer MandM
Following a competitive pitch, Brandnation has been appointed by MandM, the online retailer specialising in discounted […]
On the Olympic Campaign Trail with Merrell
New campaign launched to take trail running to the Olympics
The campaign marks 100 years since trail running was last in the Olympic programme.
British […]
A Marketing Guide To Generation Alpha
Who are Generation Alpha?Generation Alpha, the first generation to practically come out of the womb with an iPhone in their hand. Born between the early 2010s and 2024 (although there is speculation […]
The cookie jar is empty: What cookie deprecation means for ad targeting
Google are finally deprecating third-party cookies at the end of this year, prioritising data privacy. Third-party cookies have historically shaped ad targeting, collecting information on user habits […]
Ayurveda Luxury makes its way to the UK
Following a competitive pitch, Brandnation has […]
Designing a modern artefact on Foula
In 2022, Merrell launched a nationwide architecture and design competition designed to raise awareness of the many benefits of time spent on activities and experiences in the outdoors on mental health. […]
How To Run A Successful Brand Campaign
Why should consumers care about your brand? It's no easy feat to shine brighter than your rivals. Yet, savvy brands understand that marketing is a chance to build a genuine bond with your audience. […]
VEJA goes on the run with Brandnation
The agency has been appointed by VEJA to handle its PR for their new running collection.Since 2005, the premium, sustainability-led brand has been creating footwear in a different […]
Brandnation gets fitness high with R.A.D. PR win
The agency has been appointed as R.A.D’s UK PR agency.The London and Portland based footwear and apparel start-up is breaking with convention – ripping up the rule book to […]
What is content marketing and why is it important (with examples)
What is content marketing?Content marketing is the creation and distribution of content. It’s been used by brands for promotion for hundreds of years but emerged as a totally separate discipline […]
