Swiss watchmaker Swatch is the latest global brand to be swept up in a wave of controversy this week. An ad showing a model pulling the corners of his eyes – condemned as echoing the racist ‘slanted […]
The rise of micro-influencers
The 2010s marked the rise of the influencer, and with it, influencer marketing. Swiping through a social feed in 2016 felt like flicking through the pages of a glossy magazine: curated feeds, cohesive […]
7 of the best AI tools to know in 2026
Image: A photorealistic portrait created by AI tool Midjourney. Generative AI has matured into a business essential. As of 2025, 71% […]
The social media updates to know in August 2025
Here’s everything marketers, creators and brands need to know about the latest social media updates for August 2025.
Missed last month’s roundup? Catch up on the July […]
8 best practices for successful change communication
Change is inevitable in business – restructures, rebrands, new leadership – and often better for it. But whether it succeeds or stalls hinges on a crucial factor: the change communication strategy.
According […]
Brandnation launches corporate division – ‘but not as you know it’
Brandnation, the integrated creative agency based in London, has launched a dedicated corporate communications practice dubbed 'corporate not corporate', creative corporate counsel built for today's […]
The Gen Z split: Gen Z 1.0 vs Gen Z 2.0
Gen Z has been front and centre on brand strategy decks for years, informing campaign briefs, influencer rosters and media plans across the board.
Everyone wants to crack the so-called digital […]
The rise of escapism in marketing
Escapism is a fundamental human behaviour as old as time. Storytelling, theatre, cinema, fashion – all have served as portals to somewhere, anywhere, other than here.
Lately, it's gained prominence […]
Creator marketing trends for 2026: Insights from Cannes Lions 2025
Image credit: Instagram / @momentsabloomWith Cannes Lions’ introduction of a dedicated Creator Economy track last year and five new award subcategories for 2025, the industry is signalling […]
The back to school marketing guide for 2025
Once a humble moment for pencil cases, plimsolls and packed lunches, back to school marketing has graduated into one of the most lucrative seasons in the retail calendar. According to […]
The importance of PR in the era of AI search
As millions of users shift from traditional search engines like Google to AI-powered platforms including ChatGPT, brands are realising the importance of affecting the content that informs AI answers.
Brandnation’s […]
Xplora call on Brandnation for UK brief
Brandnation, the integrated creative marketing and communications agency, has been appointed by Norwegian technology company Xplora as its UK agency partner. Xplora delivers technology solutions including […]
The rise of older influencers: Over-50 creators to know in 2025
Could your mum and dad be the next biggest influencers?
For years, social media platforms have been synonymous with youth culture, driven by fast edits and even faster trends. Gen Zs and millennials […]
The social media updates to know in July 2025
From Meta and TikTok’s new AI video tools to Pinterest’s summer trend report, social media never stands still.
Here’s everything marketers, creators and brands need to know about the latest […]
The rise of entertainment-first brands
Image credit: Pascal Le Segretain/GettyAttention is a hot commodity. Algorithms prioritise content that people stay to watch, but audiences are scrolling at lightning speed.
You […]
TikTok SEO: How to optimise in the era of social search
The latest data says influencer marketing is at a turning point
Image credit: Advertising Week EuropeInfluencer marketing is facing a credibility reckoning, according to a new report by Typeform. […]
The rise of longevity clinics
Image: Modern Age / 3form / Dezeen New-age health centres known as ‘longevity clinics’ are combining the latest medical technological advancements with artificial […]
The social media updates to know in June 2025
From livestream DMs on TikTok to Reddit’s dynamic product ads, social media updates continue to shape the way we create, connect and convert.
Here’s everything marketers, creators and brands […]
Brandnation strengthens leadership amidst corporate and global expansion plans
Brandnation, the integrated marketing and communications agency, has appointed Jeremy Page as Global Head of Brand and Strategy. This move is part of the agency's broader initiative to expand its global […]
Pinterest ads: Everything you need to know
Here’s why Pinterest ads should be on your radar and everything you need to know to get started.
The benefits of Pinterest ads
Facebook, Instagram, YouTube and TikTok […]
4 brands that did Pride marketing campaigns right
Image: “Third Toilet”, an installation constructed by creative agency BBH London for TransActual UK, outside the Supreme Court (Rhiannon Adam).
Every June, rainbow-splashed brand […]
Why your swimwear could make you a style icon
Once seen as a solo sport or a summer holiday activity, swimming is now the poster child of wellness culture. Research shows 4.2 million UK adults are hitting the pool at least twice a month, and 7.5 […]
From Wimbledon to padel, here’s how racket sports are influencing culture and style in 2025
The return of Wimbledon this June brings more than elite sport – and strawberries and cream – to British summer culture.
Outside the lawns of SW19, racket sports are powering a wider shift […]
